With the ever-evolving interests and priorities of consumers, destination marketing organizations (DMOs) face the challenge of maintaining relevance and capturing the attention of modern travelers. Some DMOs are finding success in achieving a fresh new look by flipping their visitor guides upside…
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Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Auburn-Opelika Tourism and its small team’s big ambition to use community engagement to get a…
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Seeking an innovative way to elevate your tourism brand? A collaborative product might be just what your DMO needs to enhance your brand's image, reach, and profitability. Two Simpleview clients — Visit Athens and The Golden Isles Convention & Visitors Bureau — offered their insights on successfully…
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Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Fredericksburg Convention & Visitor Bureau and its Love FBGTX campaign. We all know that love…
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We recently sat down with the team from New Orleans & Company to talk about their recent success with Simpleview + Viator. Since launching the new Viator partner integration within Simpleview CMS in September, the destination marketing organization (DMO) has been able to garner over $85,000 in net…
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As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
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Every destination faces social issues of some sort, but some issues are more prevalent than others due to location or region. For Yuma, Arizona, human trafficking is that issue. Human trafficking is not confined to Arizona, or even the U.S. — it is a global issue, with an estimated 27.6 million…
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The power of story and the power of place are inextricably linked. Stories have the ability to connect us, inspire us, inform us, and bridge understanding across diverse cultures and communities. The "Indigenous Voices of Vancouver Island" is a five-episode podcast series that features Indigenous…
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Destination DC's commitment to diversity and inclusion is sowing the seeds of a more vibrant and inclusive community of locals and visitors. Among noteworthy initiatives are its DEI Business Fellowship and an apprenticeship program for early career professionals through Tourism Diversity Matters. On…
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So many destination marketing organizations (DMO) know the struggle of not having enough hands to tackle all the marketing opportunities available. Simpleview’s new managed services team is here to help make email marketing and social media strategy easier than ever — no extra hands needed…
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