Sonoma County Tourism wants people to know that Sonoma County, California, is so much more than just a premier Wine Country destination. The destination stewardship organization (DSO) seeks to introduce each and every one of its visitors to a combination of unique, immersive activities and…
Read More
With the ever-evolving interests and priorities of consumers, destination marketing organizations (DMOs) face the challenge of maintaining relevance and capturing the attention of modern travelers. Some DMOs are finding success in achieving a fresh new look by flipping their visitor guides upside…
Read More
Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Auburn-Opelika Tourism and its small team’s big ambition to use community engagement to get a…
Read More
Seeking an innovative way to elevate your tourism brand? A collaborative product might be just what your DMO needs to enhance your brand's image, reach, and profitability. Two Simpleview clients — Visit Athens and The Golden Isles Convention & Visitors Bureau — offered their insights on successfully…
Read More
Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Fredericksburg Convention & Visitor Bureau and its Love FBGTX campaign. We all know that love…
Read More
We recently sat down with the team from New Orleans & Company to talk about their recent success with Simpleview + Viator. Since launching the new Viator partner integration within Simpleview CMS in September, the destination marketing organization (DMO) has been able to garner over $85,000 in net…
Read More
As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
Read More
Every destination faces social issues of some sort, but some issues are more prevalent than others due to location or region. For Yuma, Arizona, human trafficking is that issue. Human trafficking is not confined to Arizona, or even the U.S. — it is a global issue, with an estimated 27.6 million…
Read More
The power of story and the power of place are inextricably linked. Stories have the ability to connect us, inspire us, inform us, and bridge understanding across diverse cultures and communities. The "Indigenous Voices of Vancouver Island" is a five-episode podcast series that features Indigenous…
Read More
Destination DC's commitment to diversity and inclusion is sowing the seeds of a more vibrant and inclusive community of locals and visitors. Among noteworthy initiatives are its DEI Business Fellowship and an apprenticeship program for early career professionals through Tourism Diversity Matters. On…
Read More
