Facebook. LinkedIn. Instagram. Twitter. TikTok. And Hablo? We get it, there are plenty of social media platforms that your destination marketing organization (DMO) might find exhausting to keep up with. We’ve all been there. But as part of the travel and tourism industry, there’s one social media…
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Over the past year, the MINT+ cooperative database has seen significant upgrades designed to improve its value to subscribers. What started more than 100 years ago as information scribbled on sheets of paper has evolved into one of the industry’s most useful prospecting tools. When Simpleivew…
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With more travelers researching destinations online, does the traditional physical visitor guide have a place anymore, or is it time to shift people toward digital guides instead? Will either one be relevant five years from now? A recent Destination Analysts webinar contains great information about…
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When retail cannabis stores opened to the public in Oregon in 2016, it wasn’t just residents looking to buy legal weed — plenty of tourists were cannabis-curious, too. With cannabis still illegal at the federal level, Travel Portland had to carefully consider how it would talk about pot. At the…
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Bienvenidos. Puerto Rico is a sun-kissed island small in size but big in heart. Known for its coffee culture, tropical rainforest, vibrant music, vibrant birds, and … well, vibrant everything — when Puerto Rico is nearby, you can feel it in your soul. Discover Puerto Rico is a newer destination…
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Batter up! It's time to promote a local sporting event in your destination, but you are unsure where to start. Destination marketing organizations (DMOs) utilize many products and tools to market sporting events to travelers and locals, but just how should your destination use these products to hit…
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Who’s visiting the visitor centers? Do destinations still need them? Are they worth the effort and cost? Ask these questions of 10 destination marketing organizations (DMOs), and you’ll likely get 10 different answers. For every destination that shutters its visitor center, another expands or…
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When David Aldridge, director of marketing at Visit Virginia’s Blue Ridge, posted this message on Linkedin earlier this year, along with a photo showing a complicated, color-coded calendar of his content strategy (see below), his colleagues took note. “Preach!” said one. “So true!” said…
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A destination website is a work in progress. No matter how great it is, things can usually be done to make it better. Continuous improvement is part of Simpleview’s culture, so when the team at Visit Mobile let us know they were struggling to justify their investment in Book › Direct in light of…
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Trends are constantly changing in the world of social media, and what’s popular now might fall out of favor sooner than expected. But one thing’s for sure: if a destination marketing organization (DMO) wants to reach potential travelers of all ages, it needs to be where the younger generations are…
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