Meetings and Events: The Reality Right Now

Although we’re not out of the woods just yet, we feel like we’re on an upward trajectory when it comes to meetings and events. What makes us think that? Well, let’s take a look at the data! Sources: Simpleview Aggregated Meetings Data 2021 Global Meetings and Events Forecast…

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Keeping Our Eyes Forward

Future of Tourism Series | Guest Blog By Michael Crockatt Lately, I have been half-jokingly using a corny line about celebrating a full year of everyone making wrong predictions about the COVID-19 pandemic. At the very least, there’s a lesson we have learned from those mistakes. Let’s stop…

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The Next DEI Frontier: Destination Marketing Boards

Future of Tourism Series | Guest Blog By Bill Geist Diversity, equity and inclusion. We’ve been talking about the topic for years, but it took the events of the summer of 2020 to shake many in the destination marketing world to become intentional about making this concept more than an…

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Best Practices for Hosting Meetings & Events During COVID-19

Prior to the pandemic, the meetings and event industry supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue. This year, in celebration of Global Meetings Industry Day, and in anticipation of the impending return of in-person meetings and events, we’ve…

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Redefining Recovery: Be a SPOKE

Future of Tourism Series | Guest Blog By Patti Balsillie I have resided in Canada’s north for over 30 years of my young life, passionately investing in tourism, the visitor economy, travel, adventure and exploring. In my work and volunteer life for the North and Canada, I have long championed…

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Regulation, Reality and COVID-19: Effective Communication Matters

Future of Tourism Series | Guest Blog By James Jackson It was sometime after when I usually would be in bed, but the government’s latest COVID-19 restrictions weren’t going to interpret themselves. I wasn’t lonely, though, as I knew this practice was familiar for so many destination…

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The Future of Tourism: Adapting to the New Normal

Future of Tourism Series | Guest Blog By Frank Cuypers COVID-19 and climate change both have a serious effect on the future of travel. Many leaders give necessary leadership through articles and keynotes about restorative, meaningful, regenerative or transformative tourism. At the same time…

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Reimagining A Destination Organization

Future of Tourism Series | Guest Blog By Nancy Small In March 2020 when the pandemic hit, Tourism Richmond’s revenue, reliant on a hotel tax, very quickly dropped close to zero for several months. Radical action was needed to rethink and reinvent. We took immediate action on reimagining our…

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