Guest Article and Video Charlotte Moore, Digital Project Manager, RTO4 Whenever I do a presentation on digital transformation in the tourism industry, I always start by asking those in attendance, “How do you travel?” I’ll ask the same of you. Think for a moment like a visitor. How do you dream…
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When Discover The Palm Beaches sought to keep meetings and events happening in the early months of the pandemic and position itself as a preferred destination for the recovery, one realization guided its efforts: the customer journey. The customer journey was now a health and safety journey, it…
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Moments of Greatness — a destination marketing organization (DMO) deserving of a spotlight and applause. For our very first Moments of Greatness, we are featuring Stevens Point Area and their willingness to go above and beyond to improve their destination. On Friday, July 23, Stevens Point Area…
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Pre-pandemic, the need for stakeholder engagement and alignment was a pressing but not yet universally acknowledged challenge for all DMO’s. However, the past 18 months have catapulted this issue to one of the most urgent and important challenges of post-pandemic tourism management. About three…
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Over the course of the pandemic, we have seen destination marketing organizations make rapid and significant changes. The community relevance of a tourism organization, its integration with civic and citizen plans and its contribution to the local economy have all been in the spotlight. Having…
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Future of Tourism Series | Guest Blog By Rodney Payne For travel, decarbonization will be at least as disruptive as was the internet. The world is finally turning toward the climate crisis with coalitions, technologies, policies and economic incentives that are needed to coordinate the…
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Future of Tourism Series | Guest Blog By Greg DeShields Cheerfully, travel and tourism is on the road to recovery! According to the latest Longwoods International tracking study of American travelers, 87% now have travel plans in the next six months — the highest level since early March…
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Although we’re not out of the woods just yet, we feel like we’re on an upward trajectory when it comes to meetings and events. What makes us think that? Well, let’s take a look at the data! Sources: Simpleview Aggregated Meetings Data 2021 Global Meetings and Events Forecast…
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Future of Tourism Series | Guest Blog By Michael Crockatt Lately, I have been half-jokingly using a corny line about celebrating a full year of everyone making wrong predictions about the COVID-19 pandemic. At the very least, there’s a lesson we have learned from those mistakes. Let’s stop making…
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Future of Tourism Series | Guest Blog By Bill Geist Diversity, equity and inclusion. We’ve been talking about the topic for years, but it took the events of the summer of 2020 to shake many in the destination marketing world to become intentional about making this concept more than an aspiration…
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