Making sense of microsites: 4 good reasons to use them

The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…

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Game day: rooting for the whole destination

After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans worldwide are counting down the days until they can cheer on their favorite teams and athletes from the…

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The importance of meetings content on DMO websites

Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…

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5 Best Practices for Using Tags in CMS

"For every minute spent organizing, an hour is earned." Ben Franklin Because the tourism industry is in a state of reemergence and adaptation, now is an optimal time to prioritize your organizational strategy for your Simpleview CMS. Using tags and categories according to best practices can…

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