Marketing is an ongoing battle for consumers' attention. We’re inundated with content and marketing messages daily, especially via email marketing. Although your subscribers have signed up to receive communication specifically from your destination, those subscribers have likely signed up to receive…
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I recently came across an article published by a trusted and leading source for user experience (UX) research, Nielsen Norman Group, that talks about consistency vs. innovation in UX design. Beyond designing new websites, these practices are general guiding principles that Simpleview follows when…
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Blogs, articles, news, reports … Whatever a destination marketing organization (DMO) chooses to call pieces of written content on its website, there’s a common theme present: all of us want to populate our sites with content that is timely, engaging, and has an appealing presentation that draws in…
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The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…
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Breathe in, breathe out. Take a moment to yourself and for yourself. Self-care is the destination that so many are seeking, especially after many peoples’ mental health took a hit during the pandemic. The Global Wellness Institute defines wellness tourism as travel associated with the pursuit of…
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After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans worldwide are counting down the days until they can cheer on their favorite teams and athletes from the…
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It is no secret that society experienced significant changes to our everyday routines within the last two years — remote working and learning being two of the most prevalent. With more time at home, less travel, and the need to brighten the drab of quarantine, many people turned to the love of a…
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Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…
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"For every minute spent organizing, an hour is earned." Ben Franklin Because the tourism industry is in a state of reemergence and adaptation, now is an optimal time to prioritize your organizational strategy for your Simpleview CMS. Using tags and categories according to best practices can…
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