Hello, video! 4 tips for fantastic hero videos

We all love bells and whistles, and wouldn’t we all love an extravagantly gorgeous and creative hero video at the top of our destination marketing organization’s homepage? Resist the temptation to complicate your hero video, advises Travis Yewell, Simpleview’s design director, who created a…

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Dynamic content: the future is now

Dynamically generated, personalized content has become so ubiquitous that it often hides in plain sight. While the maximum overdrive future state of this marketing technology, so famously depicted in the 2002 film “Minority Report,” has yet to materialize, the current state is so intelligent it…

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Influencing through itineraries

One of the first questions a visitor will ask when choosing a destination is “What can I do there?” That’s why “Things To Do” and “Event” pages tend to attract both locals and visitors alike. People are looking to maximize their time and have their trip go off without a hitch — that’s where…

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Game day: rooting for the whole destination

After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans worldwide are counting down the days until they can cheer on their favorite teams and athletes from the…

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The importance of meetings content on DMO websites

Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…

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