Integrating Simpleview CRM, CMS boosts organic search traffic for Visit Frisco by 89%

There’s always something fun to do in the charming community of Frisco, Texas. Located just 25 minutes north of downtown Dallas, it’s easy to fill a weekend visiting the National Videogame Museum, Frisco Skate Park, or the National Soccer Hall of Fame. In between, shopping and dining in The Rail District is always a treat. 

Known as “the city that plays,” it was essential to the team at Visit Frisco to have the tools to market the city creatively and keep its calendar of events and business listings updated. But this was a challenge because it was using outdated CRM and CMS platforms that didn’t talk to each other, which meant managing everything at the destination marketing organization (DMO) was more complicated than it needed to be. 

The lack of full integration between the CRM and CMS meant the DMO:

• Spent way too much extra time entering event calendar and member/partner listing information in two different platforms
• Had no way to offer tourism partners the ability to manage their own account information, listing descriptions and images, leisure events, sales leads, and more via a member/partner website portal — which meant more work for Visit Frisco 
• Couldn’t customize its website or get the functionality it needed, much less get support for their existing CMS

Simpleview’s CMS integrates fully with the Simpleview CRM. Together they work seamlessly to give DMOs more insight, the ability to be more productive, and to spend more time marketing and selling. 

“Choosing Simpleview to provide our CRM and CMS was the right call for us because they truly are the industry experts,” said Wesley Lucas, senior communications manager at Visit Frisco. “Their expertise, top-notch products, wide range of capabilities, and exceptional customer service make them the 'best in the biz' when it comes to CRM and CMS options.”

Download the case study to see the impressive results Visit Frisco saw in page sessions, organic search traffic, and page views and to get insights into how Simpleview products can help your DMO.