The latest data is in: With 2025 underway, DMOs looking to drive conversations with planners and stay ahead of the competition can get access to our 2024 year-end data for fresh insights into your city benchmarks and rankings.
If you are not familiar with 2Synergize’s DACC (Destination Attractiveness Comparative Cities) and DAMMM (Destination Attractiveness Mathematical Market Metrics) analysis, get up to speed on the power of this analysis by reading below or watching our webinar.
Imagine having access to empirical data to objectively understand your destination’s position within your competitive set. The DACC/DAMMM analysis delivered by 2Synergize, a Simpleview consulting agency now part of Granicus, offers key insights to guide your sales strategy. Originally established by Dr. George Fenich, former tourism and hospitality professor at the University of New Orleans, 2Synergize partnered with Dr. Fenich and purchased the data intelligence in 2019, expanding the DACC/DAMMM analysis to include a host of other products and consulting services.
DACC
The DACC analysis provides valuable insight, assessing how a destination ranks across 40+ meeting attendee influencing variables including: hotel package, convention center capacity, transportation options, travel costs, and a plethora of destination amenities and assets.
DMOs can use these vital rankings to highlight the strengths and address weaknesses when engaging with meeting planners and community stakeholders.
DAMMM
The DAMMM analysis uses the attractor variables from the DACC analysis to determine your destination’s fair share of consumption room nights, comparing all cities’ performance to 20 competitive cities based on the variables. While DMOs often focus on sales production goals, their hotel stakeholders prioritize room volume for specific years. The DAMMM helps align these objectives, provides common language with a unified strategy, and informs sales teams of their fair share based on attractors and room night consumption.
Engaging in this analysis can create eye opening new learnings for destinations who have never considered where they rank nationally against their competitive set. It can also be useful for destinations with a new or expanded convention center, or new hotel product coming into the marketplace. Destinations can also use the analysis to make the case to stakeholders for new development in your convention center and/or hotel offerings. This tool also allows you to understand if your destination is close to consuming its fair share, or if you are over or under performing.
Engaging stakeholders, informing your team, better communication with customers — whatever your aim, the DACC and DAMMM analysis can arm you with data insights to be more informed and strategic in your approach.
Special Offer
If you have never done a DACC/DAMMM analysis, you can select three variables and receive your complimentary national ranking. We would love the opportunity to connect and understand your needs and where our expertise and tools can fuel your success. Reach out to us directly or at info@2synergize.com.
