With the increase in remote work options, some destinations have tried to capitalize on peoples' ability to work from anywhere by promoting "workcations" and "bleisure" extended trips that entail a mix of work and play. However, the remote work initiative in Tulsa, Oklahoma, aims to do more than…
Read More
Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
Read More
Door County is a truly special place. Its peaceful beauty and cultural heritage are what draw so many adventurous spirits to this place we call home. It is in our nature and wholesome midwestern genes to share what we love with others. With 300 miles of peninsula shoreline, Door County…
Read More
With more travelers researching destinations online, does the traditional physical visitor guide have a place anymore, or is it time to shift people toward digital guides instead? Will either one be relevant five years from now? A recent Destination Analysts webinar contains great information about…
Read More
Everyone loves a day at the visitor center . Scratch that — everyone loves a day at the beach. Corpus Christi is blessed with more than 100 miles of beaches, which are the heart and soul of the South Texas destination. However, the beaches' popularity convinced the Visit Corpus Christi team that it…
Read More
Who’s visiting the visitor centers? Do destinations still need them? Are they worth the effort and cost? Ask these questions of 10 destination marketing organizations (DMOs), and you’ll likely get 10 different answers. For every destination that shutters its visitor center, another expands or…
Read More
“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” – Abraham Lincoln Traveling without a plan is a form of art for some, but travel planning is more of a science for those with mobility or accessibility challenges. It can mean the difference between an…
Read More
Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond as we enter the post-pandemic recovery phase. These results and…
Read More
It is no secret that social media continues to grow in both popularity and significance each year. Advertising on social media platforms such as Instagram, TikTok, and Twitter has become a strategic marketing tool that many destination marketing organizations (DMOs) are capitalizing on. Reaching…
Read More
Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond while we enter the post-pandemic recovery phase. We aggregate…
Read More