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Tag: Industry Trends

Experience Columbus Diversity

Innovators & Influencers: how Experience Columbus contributes to diversity in tourism management

By Eileen Connell on Mar. 03, 2023

Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Experience Columbus and its Diversity Apprenticeship Program. The destination marketing organization (DMO) launched a Diversity…

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Tulsa Break Dancing

Tulsa Sports Commission’s creative & competitive proposal lands the World Breaking Classic

By Kasey Pooley on Feb. 21, 2023

Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Tulsa Sports Commission and its song-filled success in winning the bid for the World Breaking Classic — an international breakdance…

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Grand Rapids Skyline

How Experience Grand Rapids is moving from site inspection to site experience

By Eileen Connell on Feb. 08, 2023

Grand Rapids, Michigan, was named one of the Midwest’s best convention cities for 2022 and one of America’s top 25 convention cities by MeetingSource — so it’s no surprise that Experience Grand Rapids puts a high value on making sure event planners have a personalized experience that meets their…

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Travel Ambassador Couple Selfie

Destination Q & A: how tourism ambassadors boost community pride

By Eileen Connell on Jan. 18, 2023

Those of us in the destination marketing world understand tourism’s impact on local communities, but residents are only sometimes aware of how much they benefit from a strong tourism economy. It keeps their favorite restaurants open, their downtowns lively, and their neighbors employed. Many…

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Durango Colorado Train Shot

New roles & goals: how Visit Durango is boosting its sustainability efforts

By Eileen Connell on Jan. 06, 2023

Destinations and destination marketing organizations (DMOs) evolve — that’s a given. Just how they evolve is unique to each. Still, if the results from our March 2022 Future of Tourism survey are any indication, a growing number of DMOs will be factoring sustainability into their…

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Indiana Dunes State Park boardwalk

Destination Q&A: how Indiana Dunes Tourism affirms 9,000 years of Indigenous cultures

By Eileen Connell on Dec. 14, 2022

“We’re more than just a pretty place. We’re 9,000 years of Indigenous culture. A home away from home for centuries of European immigrants. An emblem of pioneering spirit and a seat of industrial innovation … You may not know this version of the Indiana Dunes, but you will soon.” -…

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Innovators & Influencers Chatbot

High tech & high touch: how one DMO uses chatbot & texting to improve visitors’ experience

By Eileen Connell on Nov. 11, 2022

It’s a DMO dilemma. Destination marketing organization (DMO) websites are chock-full of fantastic content — where to stay, play, eat, sleep, and the list goes on — but that very richness of content means their websites sometimes can feel unwieldy to the average visitor. Chatbots powered by…

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Community Alignment

DMO survey results: the Future of Tourism community alignment edition

By Eileen Connell on Sep. 09, 2022

The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…

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Family sitting at Lake Garda

DMO survey results: the Future of Tourism sustainability edition

By Simpleview on Jul. 07, 2022

Read time 3 min — The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in…

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Toronto Trolley

How 3 DMOs found meetings success with customer advisory boards

By David Kliman on Jun. 29, 2022

The ability of destination marketing organizations (DMOs) to effectively compete and grow can be enhanced by creating opportunities for in-depth dialogues with and feedback from key meeting marketers and event professionals who have comprehensive knowledge and understanding regarding industry…

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