Family-friendly vacations have always been a cornerstone of the tourism industry, but a new and niche type of traveler is shaping the future of this market: multi-generational families seeking nostalgic experiences. This trend is rapidly gaining traction, and destination marketing organizations…
Read More
New year, new content plan. Even with the best of intentions, we know the blank page of a fresh year can be a little intimidating. Fear not, our latest eBook outlines the top six tourism trends for 2025, helping you shape your content and campaigns to attract more visitors to your destination. Need…
Read More
With 2024 freshly in the rearview, we’re taking a moment to look back at the stories and trends that shaped the last year. Did you go all in on accessibility? Catch a can’t-miss concert? Make something out of this world? Let’s take a look. On the Blog The Simpleview, now a part of Granicus, blog is…
Read More
When was the last time you checked out the Insights Hub? It’s packed with meaningful data that gives destination marketing organizations (DMOs) a glimpse inside high-level industry trends from hundreds of destinations in North America. And did we mention that it’s free? Using aggregate data from…
Read More
The solo travel market is booming with an increasing number of people choosing to explore the world on their own. This trend is particularly pronounced among women (but applies to all age groups), presenting a significant opportunity for destination marketing organizations (DMOs) to cater to this…
Read More
Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Explore Utah Valley and its “Summer Bucket List” — an innovative approach to boost both local…
Read More
As social media continues to revolutionize the way we connect and communicate online, destination marketing organizations (DMOs) are liking, commenting, and posting like never before to enhance their marketing strategies, entice travelers, and promote their destinations. With new trends constantly…
Read More
If you’ve seen a full solar eclipse — not a 50% eclipse, not a 90% eclipse, not a 99.95% eclipse … but a 100%-totality full solar eclipse — then you know that it’s one of the most spectacular things nature can show you. Enough people know by now that the April 2024 total eclipse that traveled from…
Read More
Business travel is no longer just about going to conferences, sales meetings, and unlocking new networks. Corporate travelers increasingly want to extend their trips to experience a destination differently. Enter bleisure travel, a trend that blurs the lines between work and play to turn business…
Read More
In an era where wanderlust meets the FOMO of seeing your favorite artists perform live, concert tourism has emerged as a vibrant niche in the travel industry — perhaps led by a certain beloved pop star and her 2023-2024 Eras Tour. According to Time magazine, Taylor Swift’s Eras Tour boasts the…
Read More
