As social media continues to revolutionize the way we connect and communicate online, destination marketing organizations (DMOs) are liking, commenting, and posting like never before to enhance their marketing strategies, entice travelers, and promote their destinations. With new trends constantly…
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If you’ve seen a full solar eclipse — not a 50% eclipse, not a 90% eclipse, not a 99.95% eclipse … but a 100%-totality full solar eclipse — then you know that it’s one of the most spectacular things nature can show you. Enough people know by now that the April 2024 total eclipse that traveled from…
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Business travel is no longer just about going to conferences, sales meetings, and unlocking new networks. Corporate travelers increasingly want to extend their trips to experience a destination differently. Enter bleisure travel, a trend that blurs the lines between work and play to turn business…
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In an era where wanderlust meets the FOMO of seeing your favorite artists perform live, concert tourism has emerged as a vibrant niche in the travel industry — perhaps led by a certain beloved pop star and her 2023-2024 Eras Tour. According to Time magazine, Taylor Swift’s Eras Tour boasts the…
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It’s been a while since our last blog about crazy marketing ideas that worked — and things have only gotten crazier. Destination marketing organizations (DMOs) near and far never seem to disappoint when it comes to out-of-the-box marketing. Aliens, sheep, a cocktail-themed vending machine, and even…
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Consistent funding is essential to fueling tourism initiatives that drive economic growth, job creation, and destination development. But what happens when an unforeseen outside force strikes? A 2022 study by Destinations International showed that public funding accounts for 92% of destination…
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Esports is an opportunity for destinations to build engaged communities that collectively shape a future that is resilient, integrated, and meaningful for those destinations and those who live there. Thousands of fans descended on Mexico City, New York, Atlanta, and San Francisco in 2022 to…
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Imagine a single trail that connects the country. Boundless opportunities for wanderlust between mountain ranges, Great Lakes, deserts, and flatlands — all at a traveler’s fingertips (or maybe I should say pedals!) For the first time in history, travelers will soon be able to embark on the trail…
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Looking for some inspiration to shake things up and get people talking about your destination? Start with these five destination marketing organization (DMO) marketing campaigns. From famous faces to psychic horse whisperers, these innovative campaigns have captured the attention of millions. Let’s…
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Since debuting in 2020, FuturePace has become a powerful tool for destination marketing organizations (DMOs) seeking to improve their pace reporting and make better-informed decisions based on accurate forecasting data. With FuturePace, DMOs can identify and address problems before they arise…
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