We are excited to introduce The Meeting Place, a virtual community for global meetings and events professionals. Here at Simpleview, we know firsthand just how much the COVID-19 pandemic has impacted meetings and events industry, so we wanted to create a space to share resources and insights to help…
Read More
Everyone knows that data is king. The trick for us as destination marketers is how do we effectively distill it down, visualize and interpret all of it? That’s why we were so excited to share our Insights Hub this spring in the wake of the COVID-19 crisis, which has helped destination marketing…
Read More
We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…
Read More
An impact analysis drawing on aggregate CRM data from a representative sample of 200+ US DMOs Last week, Bill Simpson, our Chief Technology Officer, joined me in a webinar presented by Destinations International, sharing our industry's first solid data offering a high-level view of how the COVID-19…
Read More