“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” – Abraham Lincoln Traveling without a plan is a form of art for some, but travel planning is more of a science for those with mobility or accessibility challenges. It can mean the difference between an…
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Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond as we enter the post-pandemic recovery phase. These results and…
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It is no secret that social media continues to grow in both popularity and significance each year. Advertising on social media platforms such as Instagram, TikTok, and Twitter has become a strategic marketing tool that many destination marketing organizations (DMOs) are capitalizing on. Reaching…
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Since the beginning of the pandemic, Simpleview and the 2Synergize team have been monitoring leads, bookings, cancellations, and other data to help DMOs understand the ongoing industry changes — and to be in the best position to respond while we enter the post-pandemic recovery phase. We aggregate…
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After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans worldwide are counting down the days until they can cheer on their favorite teams and athletes from the…
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Simpleview recently launched the newest version of the Insights Hub, which includes Tourism and Marketing sector insights and key data points so you can adapt to the changing trends in the industry. This tool will allow you to benchmark your own growth in comparison to the industry’s with aggregated…
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Simpleview has launched an updated version of its Insights Hub platform, a digital marketing tool. The Insights Hub provides data for destination marketing organizations (DMOs) and reveals tourism industry trends. It includes a dedicated section for the latest indicators in the Meetings and Events…
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Moments of Greatness — a destination marketing organization (DMO) deserving of a spotlight and applause. For our very first Moments of Greatness, we are featuring Stevens Point Area and their willingness to go above and beyond to improve their destination. On Friday, July 23, Stevens Point Area…
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The state of the meetings and events industry and where it’s at in terms of recovery evokes a similar response as the age-old question kids repeatedly ask of their weary parents at too many points along the road-trip journey: Are we there yet? No. Sadly, we’re not there yet. According to…
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Just like you, the past 18 months have been rough on your hotel and lodging partners. We know you’re doing everything you can to support them and build back the industry in your destination. One way you can do that is by using Book › Direct for your website’s lodging listings instead of a…
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