The first quarter of 2025 paints a mixed picture for the meetings and events industry. According to the aggregated Simpleview Sales Quarterly (SSQ) data, early indicators show modest declines in lead generation and bookings, raising concerns about broader economic pressures that may shape the months…
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Simpleview experts are manifesting destination marketing organizations (DMOs) using an emerging trend that’s reshaping digital marketing: the power of idealized future-focused ads. This marketing strategy emphasizes a vision of what a trip could look like — painting an enticing picture of the…
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New travel trend alert! You’ve probably heard the phrase “working for the weekend” ... but now it’s time to embrace, “working and the weekend.” Workations blend work and leisure in an entirely new way. A workation is a combination of work and vacation, where remote workers head to a destination to…
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Family-friendly vacations have always been a cornerstone of the tourism industry, but a new and niche type of traveler is shaping the future of this market: multi-generational families seeking nostalgic experiences. This trend is rapidly gaining traction, and destination marketing organizations…
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New year, new content plan. Even with the best of intentions, we know the blank page of a fresh year can be a little intimidating. Fear not, our latest eBook outlines the top six tourism trends for 2025, helping you shape your content and campaigns to attract more visitors to your destination. Need…
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With 2024 freshly in the rearview, we’re taking a moment to look back at the stories and trends that shaped the last year. Did you go all in on accessibility? Catch a can’t-miss concert? Make something out of this world? Let’s take a look. On the Blog The Simpleview, now a part of Granicus, blog is…
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When was the last time you checked out the Insights Hub? It’s packed with meaningful data that gives destination marketing organizations (DMOs) a glimpse inside high-level industry trends from hundreds of destinations in North America. And did we mention that it’s free? Using aggregate data from…
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The solo travel market is booming with an increasing number of people choosing to explore the world on their own. This trend is particularly pronounced among women (but applies to all age groups), presenting a significant opportunity for destination marketing organizations (DMOs) to cater to this…
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Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Explore Utah Valley and its “Summer Bucket List” — an innovative approach to boost both local…
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As social media continues to revolutionize the way we connect and communicate online, destination marketing organizations (DMOs) are liking, commenting, and posting like never before to enhance their marketing strategies, entice travelers, and promote their destinations. With new trends constantly…
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