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Tag: Industry Trends

A close up of a cyclist on a red bike traveling down a path

Boost local economies & explore destinations via the Great American Rail-Trail đźš‚

By Kasey Pooley on Sep. 13, 2023

Imagine a single trail that connects the country. Boundless opportunities for wanderlust between mountain ranges, Great Lakes, deserts, and flatlands — all at a traveler’s fingertips (or maybe I should say pedals!) For the first time in history, travelers will soon be able to embark on the trail…

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Two women sit at a bar sharing a beer and plates of food

You curd that right! More crazy DMO marketing ideas that worked

By Eileen Connell on Aug. 01, 2023

Looking for some inspiration to shake things up and get people talking about your destination? Start with these five destination marketing organization (DMO) marketing campaigns. From famous faces to psychic horse whisperers, these innovative campaigns have captured the attention of millions. Let’s…

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Downtown Kansas City skyline view with a deep blue sky in the background and Union Station, a fountain, and Penn Valley Park in the foreground.

Destination Q&A: How Visit KC sees success with FuturePace’s 24/7 access to dynamic data

By Eileen Connell on May 30, 2023

Since debuting in 2020, FuturePace has become a powerful tool for destination marketing organizations (DMOs) seeking to improve their pace reporting and make better-informed decisions based on accurate forecasting data. With FuturePace, DMOs can identify and address problems before they arise…

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A finger points at a search bar from a computer screen.

Simpleview in the top 3% of companies named Google Premier Partner

By Kasey Pooley on Apr. 07, 2023

It’s no secret that the internet has become the greatest resource for destination marketing organizations (DMOs) to market themselves to visitors. And while Simpleview’s best-in-class CMS is the most trusted and robust in the industry, our digital marketing services have empowered DMOs to keep their…

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The skyline of downtown Lexington, Kentucky

How VisitLEX is turning buyer insights into an improved planner experience

By Eileen Connell on Apr. 05, 2023

Lexington, Kentucky, boasts a new convention center, along with 12 convention hotels located within a convenient 15-minute drive from the airport and downtown. Moreover, with its rich heritage in horse racing, bourbon production, and bluegrass music, Lexington has an undeniable charm that sets it…

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Conference speakers handshaking after presentation at the convention center

Innovators & Influencers: how Experience Columbus contributes to diversity in tourism management

By Eileen Connell on Mar. 03, 2023

Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Experience Columbus and its Diversity Apprenticeship Program. The destination marketing organization (DMO) launched a Diversity…

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A man in a handstand breakdances on a roof.

Tulsa Sports Commission’s creative & competitive proposal lands the World Breaking Classic

By Kasey Pooley on Feb. 21, 2023

Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Tulsa Sports Commission and its song-filled success in winning the bid for the World Breaking Classic — an international breakdance…

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Various buildings from Varnum to Amway in the Grand Rapids, Michigan city skyline.

How Experience Grand Rapids is moving from site inspection to site experience

By Eileen Connell on Feb. 08, 2023

Grand Rapids, Michigan, was named one of the Midwest’s best convention cities for 2022 and one of America’s top 25 convention cities by MeetingSource — so it’s no surprise that Experience Grand Rapids puts a high value on making sure event planners have a personalized experience that meets their…

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A young couple takes a selfie with a river in the background.

Destination Q & A: how tourism ambassadors boost community pride

By Eileen Connell on Jan. 18, 2023

Those of us in the destination marketing world understand tourism’s impact on local communities, but residents are only sometimes aware of how much they benefit from a strong tourism economy. It keeps their favorite restaurants open, their downtowns lively, and their neighbors employed. Many…

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Young man looking out of train window on the historic steam engine train travelling from Durango to Silverton along the Animas River in Colorado, USA.

New roles & goals: how Visit Durango is boosting its sustainability efforts

By Eileen Connell on Jan. 06, 2023

Destinations and destination marketing organizations (DMOs) evolve — that’s a given. Just how they evolve is unique to each. Still, if the results from our March 2022 Future of Tourism survey are any indication, a growing number of DMOs will be factoring sustainability into their…

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