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Category: Travel & Leisure

Downtown Houston skyline

Make the most of your time in Space City: 3 unexpected (& free) adventures in Houston

By Star Gilani on Mar. 09, 2023

We’re counting down the days until our Texas-sized Simpleview Summit! If you’re planning a trip to Houston, Texas, the Visit Houston website is your go-to spot for things to do, places to see, and can’t-miss places to chow down while out on the town with colleagues or your friends from Simpleview…

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Handies Douzo

Headed to Houston for Simpleview Summit? Here are 8 can’t-miss foodie spots for a taste of Texas

By Star Gilani on Feb. 08, 2023

Are you getting ready to head to Houston, Texas, for Simpleview Summit 2023? The Visit Houston website is your go-to spot for things to do, places to see, and perhaps the most exciting … places to chow down while out on the town with colleagues or your friends from Simpleview. As a Houston resident…

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Battle Creek, Michigan

Dear Battle Creek: 5 reasons why I love writing a DMO newsletter

By Annie Kelley on Feb. 02, 2023

Lots of DMOs send newsletters to out-of-towners, but Annie Kelley writes one aimed at locals. Here, she shares why her weekly letter helps locals fall in love with their hometown. I was hired as communications manager for the Calhoun County Visitors Bureau in the fall of 2019. That winter, I…

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Sharing travel experiences can ignite fresh sparks

Groundbreaking travel: the ins & outs of innovative experiences

By Kasey Pooley on Jan. 31, 2023

Inspiring. Immersive. Interactive. Good travel is about good destinations. Great travel is about innovative destination experiences. Today’s travelers are thirsty for genuine, life-changing, and brag-worthy experiences. A trip to the beach just isn’t cutting it for some visitors — but a kayak…

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heart paper cutouts

“Lookin’ so crazy in love” with these 4 crazy marketing ideas that worked

By Kasey Pooley on Jan. 26, 2023

Your love (campaign) has got me lookin’ so crazy right now! It’s Valentine’s Day, which means there’s love in the air and warm and fuzzy tenderness galore. Whether you’re the first to jump aboard the love boat, or you loathe the feelings that flood the month of February — here are four crazy…

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Simpleview Summit 2023 hero image Texas in a field of stars

All Systems GO! Here’s why you should GO to Simpleview Summit 2023

By Kasey Pooley on Dec. 15, 2022

Explore. Discover. All Systems Go for Simpleview Summit 2023! You might have a list of what makes Simpleview Summit such a can’t-miss conference (we certainly do!) New ideas, networking with peers, and learning about the latest trends in travel, tourism, and meetings and events are just the…

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Woman with a boarding pass - travel

Simpleview’s State of SEO reveals return to normalcy for DMO searches

By Paul McLeod on Dec. 08, 2022

Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…

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Made you look - Blog content image

Made you look: fresh websites that will make you double take 👀

By Logan Hildebrand on Nov. 29, 2022

Heads up: you’ll want to add these destination websites to your bookmarked list! From beach hotspots to mountain filled-locations, these destination marketing organizations (DMOs) are basking in the gleam of shiny new Simpleview CMS sites. 14 websites were launched since September, but here are a…

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San Diego Downtown

San Diego Tourism Authority’s accelerator program promotes diversity, equity & inclusion

By Brian Hilemon on Nov. 14, 2022

San Diego is globally recognized for its laid-back vibes and friendly spirit. In continuing to build upon the destination's welcoming nature, the San Diego Tourism Authority (SDTA) launched an innovative program in 2022 designed to promote diversity, equity, and inclusion in the local tourism…

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Innovators & Influencers Chatbot

High tech & high touch: how one DMO uses chatbot & texting to improve visitors’ experience

By Eileen Connell on Nov. 11, 2022

It’s a DMO dilemma. Destination marketing organization (DMO) websites are chock-full of fantastic content — where to stay, play, eat, sleep, and the list goes on — but that very richness of content means their websites sometimes can feel unwieldy to the average visitor. Chatbots powered by…

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