5 reasons your destination should consider paid media

All DMOs have a different brand, a different vantage point, and a different budget from every other DMO — but this article will give five reasons why all DMOs should consider using paid media. It’s no secret that destinations across the globe are seeing shifts in travel trends. When the world…

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Hot website summer 😎 thanks to Simpleview CMS

As travelers scour the web in search of their next destination, they are sure to come across some amazing new Simpleview CMS sites. Destination marketing organizations (DMOs) from around the world have taken the stage with a brand new website summer of 2022. Simpleview has launched 17 websites in…

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Bye-bye bounce rate: what you need to know about GA4

You probably have heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for your destination marketing organizations (DMOs)? This article will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4…

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