Facebook. LinkedIn. Instagram. Twitter. TikTok. And Hablo? We get it, there are plenty of social media platforms that your destination marketing organization (DMO) might find exhausting to keep up with. We’ve all been there. But as part of the travel and tourism industry, there’s one social media…
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What do witches, brutal honesty, horses, and OnlyFans have in common? The answer might surprise you: they are all part of this quarter’s crazy marketing ideas that worked. Destination marketing organizations (DMOs) are constantly showing off their creativity when it comes to marketing campaigns that…
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All DMOs have a different brand, a different vantage point, and a different budget from every other DMO — but this article will give five reasons why all DMOs should consider using paid media. It’s no secret that destinations across the globe are seeing shifts in travel trends. When the world…
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As travelers scour the web in search of their next destination, they are sure to come across some amazing new Simpleview CMS sites. Destination marketing organizations (DMOs) from around the world have taken the stage with a brand new website summer of 2022. Simpleview has launched 17 websites in…
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If you’re a U.S. Travel Association member, you’ll want to read this. U.S. Travel Association's Destinations Council has partnered with Simpleview to create member-specific digital performance dashboards. This tool allows members to view their DMO performance alongside aggregated data from…
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Lace up your walking shoes. It’s time to get your destination moving to keep up with your active visitors! Travelers love to burn off vacation calories by exploring destinations through physical activities. According to a survey conducted by Expedia, the following percentage of travelers around the…
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Not to be too up “font ”… but we're just your “type!” Did our flirty pun get your attention? Good. Now, let’s talk about design. There’s no hiding it: design is powerful. For destination marketing organizations (DMOs), a website is the representation of the destination — a bad website design is like…
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Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Salt Lake and its inaugural SALT Awards that happened on June 16, 2022. Service Accomplishment Leadership Tenacity These…
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You probably have heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for your destination marketing organizations (DMOs)? This article will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4…
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Read time 3 min — This past April at our Simpleview Summit, the first one in three years we’ve been able to hold in-person, I kept asking our clients the same question: what is your destination doing to recover? It was inspiring to finally get to spend time in person with so many brilliant tourism…
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