With so many competing social media platforms, many destination management organizations (DMOs) have chosen to bypass marketing their destinations on TikTok and instead stick to more familiar platforms like Facebook, LinkedIn, and Instagram. Other DMOs see immense value and potential in TikTok, and…
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Trends are constantly changing in the world of social media, and what’s popular now might fall out of favor sooner than expected. But one thing’s for sure: if a destination marketing organization (DMO) wants to reach potential travelers of all ages, it needs to be where the younger generations are…
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“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” – Abraham Lincoln Traveling without a plan is a form of art for some, but travel planning is more of a science for those with mobility or accessibility challenges. It can mean the difference between an…
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Digital accessibility is a growing practice that is all about inclusion — all people should have the ability to seamlessly navigate every aspect of the web. When a destination marketing organization’s (DMO) website is not accessible to all, it is essentially putting a barrier between people and…
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Tune in as Director of Digital Strategy Aaron Nissen shares his insights on how DMOs need to pivot and adapt in order to improve marketing strategies, increase stakeholder engagement, and build momentum through small incremental gains. …
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Breathe in, breathe out. Take a moment to yourself and for yourself. Self-care is the destination that so many are seeking, especially after many peoples’ mental health took a hit during the pandemic. The Global Wellness Institute defines wellness tourism as travel associated with the pursuit of…
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Fredericksburg, Texas, is someplace special. Behind the elegant shops and fine dining, you can feel the authentic German influence and see reminders of heritage in both the historic buildings along Main Street and the traditional cuisine at local restaurants. It was not long ago that Visit…
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In the ever-changing, fast-paced world of television and cinema, film crews are always looking for the next best and beautiful destination to create their masterpieces. These destinations, no matter how remote or desolate, can forever be changed by a single scene in a popular movie or television…
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It is no secret that social media continues to grow in both popularity and significance each year. Advertising on social media platforms such as Instagram, TikTok, and Twitter has become a strategic marketing tool that many destination marketing organizations (DMOs) are capitalizing on. Reaching…
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It is no secret that society experienced significant changes to our everyday routines within the last two years — remote working and learning being two of the most prevalent. With more time at home, less travel, and the need to brighten the drab of quarantine, many people turned to the love of a…
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