Today’s travelers are rewriting the rules — and they’re not flipping through their moms’ dusty travel brochures to do it. From silent retreats to Wild West adventures, the latest travel trends are driven by a desire for authenticity, serenity, and self-expression (and an Instagram-worthy picture…
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There’s nothing quite like a bike ride on a warm summer’s day, breezing joyfully along with the sun on your back and the wind in your hair. However fast or far you go — whether you’re seeking a swift escape or shifting your surrounds at a slower pace — every bike ride brings with it an undeniable…
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National Travel and Tourism Week is here ... and we’re ready to celebrate! Travel is an essential ingredient in economic growth, job development, and global connection. According to the U.S. Travel Association, the industry: Has a $2.9 trillion economic footprint Generates $1.3 trillion in spending…
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Simpleview experts are manifesting destination marketing organizations (DMOs) using an emerging trend that’s reshaping digital marketing: the power of idealized future-focused ads. This marketing strategy emphasizes a vision of what a trip could look like — painting an enticing picture of the…
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New travel trend alert! You’ve probably heard the phrase “working for the weekend” ... but now it’s time to embrace, “working and the weekend.” Workations blend work and leisure in an entirely new way. A workation is a combination of work and vacation, where remote workers head to a destination to…
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The partnership between Simpleview and Threshold 360 empowers destination marketing organizations (DMOs) with innovative technology to effectively engage visitors, boost bookings, and enhance local partnerships. By integrating Threshold 360’s virtual tour platform with Simpleview CMS, DMOs can…
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In honour of this year’s International Women’s Day, we interviewed leading women in travel and tourism to learn more about their journeys, passions, and thoughts on the future. Our recent blog highlighted some key takeaways; however, we are shining a bright Simpleview spotlight on each interview to…
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To celebrate this year’s International Women’s Day, we had the privilege of speaking with influential women in the travel and tourism sector to gain insights into their experiences, passions, and visions for the future. While our latest blog shared some key highlights, we’re now putting a…
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Culinary tourism is a tantalizing temptation for travelers worldwide, offering a unique way to experience a destination’s culture, history, and local flavors. From street tacos and hot dogs to fine dining with wine pairings — food plays an essential role in defining the character of a destination…
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Sports tourism has become a key driver in the travel industry, and there is a new MVP on the team: youth sporting events. Regarding the steady popularity of youth sports in the U.S., JerseyWatch reported that: 60 million children are registered to play youth sports. 54% of high school students play…
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