Read time 3 min — Marketing automation is a buzzword that often gets thrown around. Most destination marketing organizations (DMOs) know they need it, but many don’t know where to start, don’t have the time to dedicate to it, or don’t possess the knowledge to execute it as part of their marketing…
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Have you ever signed up for an online newsletter or subscription and received a confirmation or welcome email within the first two days? Chances are if you have, you opened it. This article contains seven tips for sending effective automated welcome emails and includes examples from some destination…
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Bermuda invites visitors to "jump right in'' to all that is happening on the beautiful subtropical island. With so much to do and see, the Bermuda Tourism Authority (BTA), digitally housed at GoToBermuda.com, needed a new email marketing approach to keep its destination fresh, desirable, and…
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This past September, Apple released its highly anticipated Mail Privacy Protection (MPP) feature to iOS15 and iPadOS 15 devices. While it’s not available yet for Macbooks, it will be available by the end of the year when MacOS Monterey is released. The MPP affects any email opened through the Apple…
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So you're ready to host an event, be it in-person or online, and you want to invite your contacts, manage their responses, send the appropriate follow up communications, and track attendance. The amount of manual work a program like this requires is extremely time-consuming, but don’t worry — read…
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In a world with ever-expanding digital marketing options, it’s not uncommon to ask if email marketing is still important – the short answer: an emphatic yes. More than 70% of marketers believe email is the top form of digital marketing for return on investment. Email ranks higher than paid search…
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As a destination marketing organization (DMO), email marketing is one of the most important tools in your arsenal. It’s cost effective and time efficient, and can be used to create highly personalized messages to specific target audiences. For these reasons - and many more - destination marketers…
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Here at Simpleview, we care about our clients and want you to be able to use your email marketing platform to its fullest potential. We understand the frustration that comes with the ever-changing requirements of email clients around incorporating images and graphics into emails. After all, it’s not…
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It's no secret how powerful and important email marketing is. Did you know, however, that implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy your DMO already has in place? Join Christopher Rolls, marketing automation specialist at…
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Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…
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