Traverse City Gets Automated with Act-On

Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…

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Our 2018 Year-in-Review

Last year proved to be our busiest yet. On top of delivering exciting new features and updates to our already powerful tools, we strived to provide you with easier access to valuable solutions through acquisitions and mergers with longtime partners and friends in the industry. Let’s turn back time…

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Welcome to the Marketing Automation Help Desk

Marketing Automation is a powerful tool, but it can also be a confusing one. Luckily, Simpleview has a solution for you! Our Marketing Automation Specialists Adam Nutting and Christopher Rolls will be answering your questions about Marketing Automation and Act-On in a help-desk style Q&A on…

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Galvanize Your Sales Team with Act-On Anywhere

Marketing automation platforms like Act-On are powerful sets of tools that work just as their name suggests; they help marketing teams optimize and repeat various tasks and processes to both increase and identify candidates for conversion or sales. When all is said and done, these tools do a great…

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Three Automated Programs Your DMO Should be Using

We’re moving beyond email marketing in the third installment of our blog series on marketing automation, a discipline relatively new to the DMO space. If you have recently purchased a license to use a marketing automation platform, please know there’s much more to the platform than just sending…

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Act-On: How To Guide for Destination Marketers

Enable Sales: Set Up Web Alerts & the Website Prospector Daily Email (website visitor report) Your destination website is the global face of your brand – the channel most prospective visitors use to find out who you are, what your destination has to offer, and how you can help them. It's likely one…

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Where Marketing Automation Fits in the DMO’s DX Journey

Marketing automation platforms can help businesses, including destination marketing organizations, deliver memorable, personalized digital experiences for their customers. It all starts with your content—whether web pages, emails, or social media posts. Marketing automation helps you track your…

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