This year’s pandemic dealt a huge blow to the travel and tourism industry, but despite the setbacks and challenges, we believe deeply in what the U.S. Travel Association calls the unbreakable “Spirit of Travel.” While we are settled at home this National Travel and Tourism Week, our hope in the…
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Here at Simpleview, one of our core values is “people.” We choose to work with friendly, talented people who value diversity and teamwork. In celebration of that core value, we host an annual company retreat, in which employees from around the world join us at our headquarters in Tucson, Arizona…
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Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…
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As we welcome Jackrabbit into the Simpleview family we wanted to share a list of 12 things that made the Book › Direct platform a success in 2018…
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I still remember the moment I heard Gary Vaynerchuk tell an audience of almost 20,000 people that "if you aren't marketing in Zuckerberg's world, you might as well be marketing into a trash can.” This message is partially responsible for change in my career and still resonates with me today as I…
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Awards season might just be our favorite season! We’re lucky to have such amazing clients to work with and couldn’t be more thrilled when they’re recognized for their work. This year, we’re excited to announce several of our clients took home big wins at last week’s HSMAI Adrian Awards gala in New…
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The world of web is always changing, and we are about to be dealing with an Apple Safari initiative called “Intelligent Tracking Prevention,” now in 2.0. In a nutshell, what it does is block certain forms of tracking in Safari by automatically blocking and deleting cookies. While that's good for…
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In 2017, more than 705 million vacation days went unused. In fact, more than half of working Americans reported having leftover vacation days at the end of the year. You might think that they’re choosing not to take vacation days because they’re “too busy at work.” But more often than not, it…
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Some would say email and spam go hand-in-hand. I would say that spam was created to keep the balance of the amazingness that is email. You know — the whole yin yang principle. Nice to Make Your Acquaintance If you’ve worked at all with Simpleview, then you’ve met our famous Director of Network…
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Destination Marketing Organization scenario: You have a good looking destination website with appealing content on its pages, but you’re not getting the traffic or engagement you want. With Google’s ever-changing algorithm, it’s not enough to have great content and an attractive website, you have…
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