Traverse City Gets Automated with Act-On

Towards the end of 2018, the team at Traverse City Tourism decided that they needed to do something to increase their email engagement. They had an impressive list of more than 200,000 email subscribers, but both their open rates and click-through rates were a bit dismal. With the help of our…

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Kudos to These 2018 Adrian Awards Winners

Awards season might just be our favorite season! We’re lucky to have such amazing clients to work with and couldn’t be more thrilled when they’re recognized for their work. This year, we’re excited to announce several of our clients took home big wins at last week’s HSMAI Adrian Awards gala in New…

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National #PlanForVacation Day | January 29, 2019

In 2017, more than 705 million vacation days went unused. In fact, more than half of working Americans reported having leftover vacation days at the end of the year. You might think that they’re choosing not to take vacation days because they’re “too busy at work.” But more often than not, it…

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5 Things You Should Expect From Your SEO Agency

Destination Marketing Organization scenario: You have a good looking destination website with appealing content on its pages, but you’re not getting the traffic or engagement you want. With Google’s ever-changing algorithm, it’s not enough to have great content and an attractive website, you have…

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Making LinkedIn Ads Work for DMOs

With its network of more than 560 million professionals, LinkedIn is one of the top platforms to advertise B2B online. Although most DMOs are primarily focused on consumers, for those destinations hoping to reach more meetings and event planners, LinkedIn provides an incredible opportunity to speak…

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