When destination marketing organizations (DMOs) choose their travel technology partners, one key factor can make all the difference: professionals who have firsthand experience working within a DMO.
These former DMO employees bring a deep understanding of the unique challenges, goals, and workflows that define destination marketing. From navigating stakeholder relationships to optimizing CRM systems, their inside perspective has shown them what success looks like on the ground — and that insight helps bridge the gap between travel tech and real-world application.
Meet Casey Cochran.
Cochran, customer success consultant at Granicus, brings a unique blend of chamber and DMO-style experience to his role — rooted in his time at the Jackson Hole Chamber of Commerce. While not a traditional DMO, the chamber operated in many of the same capacities, giving Cochran firsthand exposure to the challenges and responsibilities destination organizations face.
His experience directly informs how he shows up for clients today. His empathy and expertise shape his communication style and help him prioritize what truly matters for destinations — like travel technology solutions and services that save time and streamline workflows for small teams.
People think that DMOs are slow to adapt and they're not. They’re just busy balancing tourism, economic development, member engagement, and more with small teams and big expectations.”
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