Your website is the heart of most of your marketing activities. Most of your paid media and marketing activities drive traffic to your website and it serves as the primary call to action. One of the missed opportunities we often see is that website KPIs are reported in isolation from other marketing…
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As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…
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COVID-19 has disrupted the travel industry in a big way, but DMOs are resilient and have quickly shifted their marketing through the different stages of the pandemic. Our team at Simpleview has been following several travel indicators and data sources to help guide our clients’ marketing strategy…
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