Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…
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Without a doubt, it has been and continues to be a tough time for the tourism industry. If anyone had predicted at the end of 2019 that international tourism would see a decline to the tune of a billion fewer arrivals or that the U.S. would suffer a loss of $1.1 trillion in international tourism…
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A colleague of mine, Tracy LeGault, once told me never to trust cookies that I couldn’t eat. I chuckled and laughed it off at the time, but today it seems she may have been on to something. For as long as I can remember, we’ve been using cookies to understand consumer behavior better, track…
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This is part four in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. With the first three steps complete, it’s time to look at how we might measure a post-coronavirus recovery in travel in your…
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Your website is the heart of most of your marketing activities. Most of your paid media and marketing activities drive traffic to your website and it serves as the primary call to action. One of the missed opportunities we often see is that website KPIs are reported in isolation from other marketing…
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As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…
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COVID-19 has disrupted the travel industry in a big way, but DMOs are resilient and have quickly shifted their marketing through the different stages of the pandemic. Our team at Simpleview has been following several travel indicators and data sources to help guide our clients’ marketing strategy…
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