Travel and tourism are a balancing act — and destination marketing organizations (DMOs) need the right tools to feel steady, stable, and strategic. DMOs are responsible for balancing tight budgets, limited team capacity, and the pressure to deliver impactful marketing campaigns that reach travelers…
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Simpleview experts are manifesting destination marketing organizations (DMOs) using an emerging trend that’s reshaping digital marketing: the power of idealized future-focused ads. This marketing strategy emphasizes a vision of what a trip could look like — painting an enticing picture of the…
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“Off-season travel” refers to when a destination experiences lower visitation compared to its peak tourism season. While this time can be challenging, it also presents significant opportunities for both economic growth and sustainability. With the right strategies, destination marketing…
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Destination marketers have been pushed into a new era of digital engagement. Today, we see a surge in streaming and on-demand television, increased reliance on smartphones for research, and more frequent connections via social media. Destination marketing organizations (DMOs) must adapt swiftly to…
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Chances are you’ve seen plenty of blogs and videos on what to expect from Google Analytics 4 (GA4), but more than likely you now want to learn how to use GA4. If so, consider this blog your best friend. Here are some hot topic questions it will cover: What is GA4? What do the new metrics mean and…
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Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…
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Without a doubt, it has been and continues to be a tough time for the tourism industry. If anyone had predicted at the end of 2019 that international tourism would see a decline to the tune of a billion fewer arrivals or that the U.S. would suffer a loss of $1.1 trillion in international tourism…
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A colleague of mine, Tracy LeGault, once told me never to trust cookies that I couldn’t eat. I chuckled and laughed it off at the time, but today it seems she may have been on to something. For as long as I can remember, we’ve been using cookies to understand consumer behavior better, track…
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This is part four in our four-part series exploring the data destination marketers need to consider at each stage of the “Awareness-Interest-Desire-Action” funnel. With the first three steps complete, it’s time to look at how we might measure a post-coronavirus recovery in travel in your…
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