As a convention and visitor bureau (CVB) sales leader, how do you gauge your sales practices in relation to your peers? You might find it valuable to better understand how other CVBs are: Setting goals Creating sales incentives Structuring their sales deployment Developing new business strategies…
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As the meetings industry continues to rebound from the impact of the COVID-19 pandemic, one thing event planners consistently express is the amount of friction they encounter as they navigate booking and planning their events. Every time I hear this, it reminds me of a quote given to me years ago…
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Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…
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