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Category: Convention Bureau

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Planner perspective on the convention bureau value proposition

By Terri Roberts on Sep. 30, 2022

As the meetings industry continues to rebound from the impact of the COVID-19 pandemic, one thing event planners consistently express is the amount of friction they encounter as they navigate booking and planning their events. Every time I hear this, it reminds me of a quote given to me years ago…

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What’s in your meeting planner tool box?

Buyer insights to help your DMO make the planners’ shortlist

By Eileen Connell on Aug. 10, 2022

Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…

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