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Category: Convention Bureau

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Inquiring CVB sales minds want to know… “Quick Q” answers

By Terri Roberts on Jul. 19, 2023

As a convention and visitor bureau (CVB) sales leader, how do you gauge your sales practices in relation to your peers? You might find it valuable to better understand how other CVBs are: Setting goals Creating sales incentives Structuring their sales deployment Developing new business strategies…

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Planner perspective on the convention bureau value proposition

By Terri Roberts on Sep. 30, 2022

As the meetings industry continues to rebound from the impact of the COVID-19 pandemic, one thing event planners consistently express is the amount of friction they encounter as they navigate booking and planning their events. Every time I hear this, it reminds me of a quote given to me years ago…

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What’s in your meeting planner tool box?

Buyer insights to help your DMO make the planners’ shortlist

By Eileen Connell on Aug. 10, 2022

Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…

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