A recent article by CNN Travel claimed that “Instagram is making you a worse tourist.” But don’t take it personally — if you’re reading this, I happen to think you’re pretty cool. Destinations that experience heavy seasonal visitation have reported “bad behavior” from tourists (defacing public…
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The holiday season starts earlier and earlier every year, and each year we must make an important decision: to be or not to be a Grinch. Fortunately for destination marketing organizations (DMOs), their decision is easy. Embracing the holidays and celebrating all things jolly and bright draws in festive travelers and entertains Christmas-fanatic locals. It’s a no-brainer, right? Seasonal events like parades, Christmas light sightings, food and drink tours, and holiday bucket lists are some of the many ways DMOs are decking the halls this season to embrace visitors who choose to spend the season basking in the “most wonderful time of the year.” Whether people travel for family, work, or pleasure — showing off unique things to do and ways to ring in the new year can go a long way. And speaking of going a long way, nothing speaks louder these days than reels. Posting reels on social media is a great way to show off your destination’s happenings and stand out amongst the hustle and bustle of the holidays — but don’t just take our word for it. Here are 10 DMOs who posted holiday reels that made us want to visit. @visit_dallas @visitlauderdale @visitnewportbeach…
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With Simpleview headquarters located in Arizona, we may reap the benefits of pleasant fall and winter weather — but we miss out on the vivid colors of changing leaves that so many of our clients boast. Seasons look different for every destination; if your destination marketing organization (DMO) is…
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Let’s be honest … we have all rolled our eyes at social media influencers. Whether they are going on lavish trips, promoting obscure products, or posting cringy apology videos — love them or hate them, we pay attention to them. It’s time to be “reel” (pun intended), influencers are not going…
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Queue the goblins, ghosts, and pumpkin-flavored-everything — spooky season is here. Destinations worldwide are gearing up for fall festivities, but one destination marketing organization (DMO) in particular has a bit of a headstart. Tourism Burnaby has been working hard at hell-raising, promoting…
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When it comes to social media, it’s hard for destination marketing organizations (DMOs) to know if they’re doing the right things. Are you posting too much, too little? Are your engagement metrics good? For the time you’re investing in short-form video, are you seeing the return? Should you start…
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The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…
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Let’s #BeReal … When was the last time you scrolled through posts about your destination? There are plenty of posts out there — and hashtags make it easy to find them all in one place. Do yourself a favor before reading any further: go to any social media platform and do a hashtag search for your…
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Did you miss the Summit 2022 session, “How DMOs Help Shape a Destination's Story Through Stakeholder Engagement?” Don’t worry — here’s a throwback. Watch as Kristen Reynolds, president and CEO of Discover Long Island, discusses the steps that her destination marketing organization (DMO) took to…
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Read time 7 min — Working with influencers is becoming a way of life for destination marketing organizations (DMOs) because the savvy creatives reach an audience that DMOs can’t quite penetrate. They also have built-in credibility with their audiences by curating content in their authentic brand…
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