Hot take: Instagram is creating better tourists

A recent article by CNN Travel claimed that “Instagram is making you a worse tourist.” But don’t take it personally — if you’re reading this, I happen to think you’re pretty cool. Destinations that experience heavy seasonal visitation have reported “bad behavior” from tourists (defacing public…

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The holidays in “reel” time: 10 DMOs decking the halls for festive travelers & jolly locals

The holiday season starts earlier and earlier every year, and each year we must make an important decision: to be or not to be a Grinch. Fortunately for destination marketing organizations (DMOs), their decision is easy. Embracing the holidays and celebrating all things jolly and bright draws in festive travelers and entertains Christmas-fanatic locals. It’s a no-brainer, right? Seasonal events like parades, Christmas light sightings, food and drink tours, and holiday bucket lists are some of the many ways DMOs are decking the halls this season to embrace visitors who choose to spend the season basking in the “most wonderful time of the year.” Whether people travel for family, work, or pleasure — showing off unique things to do and ways to ring in the new year can go a long way. And speaking of going a long way, nothing speaks louder these days than reels. Posting reels on social media is a great way to show off your destination’s happenings and stand out amongst the hustle and bustle of the holidays — but don’t just take our word for it. Here are 10 DMOs who posted holiday reels that made us want to visit. @visit_dallas @visitlauderdale @visitnewportbeach…

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5 great ways to boost your paid social strategy

The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…

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Summit throwback video: Long Island Tea podcast

Did you miss the Summit 2022 session, “How DMOs Help Shape a Destination's Story Through Stakeholder Engagement?” Don’t worry — here’s a throwback. Watch as Kristen Reynolds, president and CEO of Discover Long Island, discusses the steps that her destination marketing organization (DMO) took to…

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