Read time 7 min — Working with influencers is becoming a way of life for destination marketing organizations (DMOs) because the savvy creatives reach an audience that DMOs can’t quite penetrate. They also have built-in credibility with their audiences by curating content in their authentic brand…
Read More
As a blended family with five teenagers in the house, I have a front-row seat of how Gen Z’ers talk, shop, and consume media. But it wasn’t until the stay-at-home orders took effect and we were all forced to spend 24-hours a day together that I really took note of everyone’s use of TikTok, and I…
Read More
Maybe it's time... If your destination marketing organization (DMO) thought or hoped that TikTok was just a fad and didn’t need to be part of your social media content strategy, it’s time to admit: TikTok is more than just a fad. Half of Americans between the ages of 18-29 are on the platform, which…
Read More
With so many competing social media platforms, many destination management organizations (DMOs) have chosen to bypass marketing their destinations on TikTok and instead stick to more familiar platforms like Facebook, LinkedIn, and Instagram. Other DMOs see immense value and potential in TikTok, and…
Read More
