Before the energy of PCMA Convening EMEA 2025 took over Rotterdam, a powerful gathering of destination leaders assembled at the iconic Heineken Building for a session hosted by Destinations International (DI). Welcomed by Jane Cunningham, DI’s director of European engagement, the event brought…
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From 30 September to 2 October, the seaside city of Brighton played host to our annual EMEA Summit. The theme for this year’s gathering was “Pride in Place,” a motif that examined how diverse destinations are engaging with stakeholders and working to define the places they represent while generating…
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User-generated content (UGC) is a powerful tool in the world of destination marketing. But more than just pretty pictures, it is something to be wielded with thought and — above all — with careful creativity. For these reasons, our second award category of EMEA Summit 2025, “Most Creative Content…
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However you define it — however you perceive it — EMEA Summit 2025 in Brighton was rooted in pride. From 30 September to 2 October, we were proud to facilitate a gathering of some of the industry’s most diverse destinations and its most dynamic thought leaders. Presented on Brighton’s famous pier on…
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Join us for this informative, on-demand webinar where we’ll discuss and discover the economic value that accessible tourism has to offer for destinations. This panel discussion will focus on the many benefits that accessible tourism has to offer for destinations. Joined by Accessibility Award…
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A picture tells a thousand words, and great imagery can help destinations like yours attract more visitors. Did you know: 91% of consumers want more visual content from brands A great photo can increase traveller satisfaction and drive visitor engagement But, with great imagery comes great…
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A picture is worth a thousand words and — just ahead of World Photo Day on 19 August — there’s never been a better time to celebrate the power that an image can have in capturing moments, evoking emotions, and telling stories. For destination marketers, this day serves as a reminder of just how…
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Simpleview to drive Ibiza’s digital transformation with a smart, data-driven strategy. Ibiza Tourism has selected Simpleview, a Granicus company, to lead a major digital overhaul of the island’s tourism strategy. The initiative aims to modernise management, marketing, and promotion with a focus on…
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Connecting, supporting, and thriving through collaboration, Visit Hull and East Yorkshire (VHEY) — the local visitor economy partnership (LVEP) that represents this diverse area — has unveiled its new business and LVEP site, a platform intended to further the region’s aims of economic growth and…
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Stretching between London and Bristol, Great West Way is a touring route following 500 miles of navigable ancient pathways taking in many places — a universally appealing mix of town, country, history, and culture. While its website — built by Simpleview, a Granicus company — helps to tell the wide…
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