Helsinki’s question about identity is a question about authenticity. First of all, do you know what a meatball sundae is? It’s a dish that makes most people cringe: meatballs with ice cream. Seth Godin used it as a metaphor in his book of the same name for a common mistake in marketing: combining…
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There’s nothing like cookies at Christmas. Whether soft and chewy, crispy or crunchy, scented with spices, studded with fruit or dusted with sugar, this time of year brings something for everyone’s palate. But behind every crumb, there’s a tale to tell, with each nibble revealing the story of a…
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Every place is unique, even if it doesn’t have unique attractions to offer I first heard the term "moonshot" in the early 2010s in Stratford, Ontario. Someone had a very ambitious idea (in this case : Tom Patterson, an Ontarian journalist), and although it seemed far too grand (becoming the largest…
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Everybody believes in something, especially at this time of year. Whether you’re an excited child sleeping with half an eye open, just waiting for a glimpse of Father Christmas — or a world-weary adult, keeping the promise of spring alive through the long days of winter — traditional faiths and…
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Marketing is the management of expectations Creating a strategy is like laboratory work: if your experiment is set up correctly, the results flow naturally. Just as every product has a life cycle, so does every place, and understanding where a place is in that cycle is crucial. Each phase requires a…
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When it comes to choosing a destination for UK-based meetings and events, London’s allure is hard to deny. After all, there is an aura of prestige about the place, a glow that’s only enhanced by its status as a global economic, cultural and transport hub. It’s a place of world-famous attractions and…
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December marks the official countdown to Christmas. Are you ready to step into Christmas? Start feeling festive with this round up of festive social media highlights. Find out if you’ve been naughty or nice, see Father Christmas in Bristol The #MerryBristmas campaign is back for 2024 – check out…
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The siren call of the macabre is never far away at this time of year. Indeed, you only have to cast your senses just beyond the warm glow of smiling pumpkins and the cheery crowds of trick-or-treaters to find a deeper, darker realm. While some shrink from this cold void, others naturally embrace it…
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The curtain has fallen on Simpleview EMEA Summit 2024, and what a blockbuster event it was! This year, the spotlight shone on film tourism, and if you weren't there to join us on the red carpet in Bristol, you missed out on more than just glitz and glamour — you missed a career-defining experience…
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In travel — as in life — it pays to have a strategy. This autumn, the concept of “season stretching” is not only proving to be a popular trend, but a tactic of ensuring that both visitors and destinations reap the benefits of travel outside of their conventional peak seasons. But if you look beyond…
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