Simpleview to drive Ibiza’s digital transformation with a smart, data-driven strategy.
Ibiza Tourism has selected Simpleview, a Granicus company, to lead a major digital overhaul of the island’s tourism strategy. The initiative aims to modernise management, marketing, and promotion with a focus on innovation, data, and sustainability.
This strategic collaboration brings together the best local talent with the most advanced technology in the sector to build a destination that is more prepared, connected, and capable of successfully facing the current global tourism landscape.
A transformation that unites purpose, strategy, and technology
More than a digital upgrade, the project reimagines Ibiza’s tourism strategy - repositioning the brand, diversifying its offerings, attracting higher-value visitors, and balancing growth with resident and visitor satisfaction.
Simpleview’s winning bid stood out for its innovation, scalability, and global track record across 1,000+ destinations, offering not just technology but a strategic vision to position Ibiza as a leader in smart tourism.
A digital ecosystem designed for destinations
The solution to be implemented in Ibiza consists of a leading technology stack tailored to the specific needs of tourist destinations. Key components include:
- Specialised CRM for destinations (DMO CRM): Manages relationships with tourism stakeholders using automated workflows and strategic insights.
- Destination Management System (DMS): Offers 30+ integrated tools for marketing, content, events, analytics, and visitor services.
- Smart Tourism Portal: Custom-built web development using headless CMS technology. The portal will be an SEO-optimized, multilingual site with responsive design and dynamic content.
- Real-Time Data Platform: Tracks demand trends, market shifts, campaign performance, and destination perception.
- Personalisation Tools: Tailors content and promotions to specific visitor segments.
- Interoperability: Connects with national, regional, and local tourism platforms and smart destination networks.
- Training & Support: Ensures smooth adoption and knowledge transfer to local teams.
- Digital Asset Management (DAM): AI-assisted DAM will streamline media management with smart tagging, image recognition, visual search and automated content creation.
- Additionally, Simpleview will support the destination in designing and implementing its digital tourism strategy.
Smart governance for balanced tourism
The implementation of this new digital eco-system will help Ibiza adopt a more transparent, collaborative, and data-driven approach to tourism governance - enabling smarter decisions, stronger public-private coordination, and actionable insights across the sector.
“This project isn’t just about digital tools - it’s about redefining what a destination can be, and a commitment to a new destination model. We’re proud to support Ibiza with the technology, expertise, and vision needed to build a smarter, more sustainable future.”
Manuel Lara, Director of Simpleview for Spain and Portugal
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