Behind the historic faces of Rapid City, South Dakota, lies a city of family-friendly adventures and foodie flare. Visit Rapid City, the official destination marketing organization (DMO), expanded its originally downtown-focused Restaurant Week into a citywide event to boost tourism during the off-season.
With help from travel technology from Simpleview and tools like the Visit Widget app, the DMO made Restaurant Week an overwhelming success, boasting the following results:
- 50 participating restaurants — a 25% increase 2024.
- 2,024 total check-ins — a 106% increase 2024.
- $45,000 estimated economic impact.
“Visit Widget syncs directly with our Simpleview CMS and CRM, which is incredibly helpful and made the whole process super smooth,” said Dani Benne, PDM, CTA, director of marketing at Visit Rapid City. “It really eased the lift of getting Restaurant Week online — restaurants were already populated in the app, so it was just a matter of adding their specials. The photos, addresses — everything was there. And what’s great is that the app isn’t just for Restaurant Week; we can also repurpose it for multiple campaigns to help guide visitors around the city.”
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