Visit Delaware’s awe-inspiring and accessible new website: the influence of Simpleview + AudioEye

The destination marketing organization (DMO) website for the Delaware Tourism Office, also known as Visit Delaware, hadn't been updated in many years. The goals of Visit Delaware’s website redesign were to:

Adopt a fresh, eye-catching new design
Improve user experience and online presence
Increase exposure to the website’s event and attractions pages
Update digital accessibility practices to ensure the website is inclusive and compliant

Visit Delaware called on the seamless integration of Simpleview’s fit-for-purpose CRM and cloud-based CMS, as well as its partnership with AudioEye — an industry-leading digital accessibility platform that is devoted to making destination websites more accessible.

The redesigned website has delivered the following goal-accomplishing results:

45% increase in requests for Visit Delaware’s travel guide
37% rise in page views on the events page
256% increase in views on the attractions landing page

Since redesigning our website with Simpleview, we've seen incredible improvements. The new website has not only improved our user experience, but it’s also made everything more accessible. The AudioEye integration, in particular, has been a game-changer for us. The feedback from our industry peers and visitors has been overwhelmingly positive, and we feel our website is now more welcoming and accessible to everyone."

– Jessica Welch, Director, Delaware Tourism Office