“Trend” can be a dirty word. A noisy, flitting, vapid distraction clamoring for attention while offering nothing of real substance or impact. But some trends present opportunities. They’re built on strong foundations and ripe with future implications. In the ever-shifting landscape of destination…
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Queue the goblins, ghosts, and pumpkin-flavored-everything — spooky season is here. Destinations worldwide are gearing up for fall festivities, but one destination marketing organization (DMO) in particular has a bit of a headstart. Tourism Burnaby has been working hard at hell-raising, promoting…
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Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…
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This one goes out to all the creative minds in the room. Those who see marketing trends changing and don’t know how to jump in. Those who have more content than they know what to do with. Does that sound like you? Odds are you’ve heard of CrowdRiff, aka the visual storytelling solution for…
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Let’s talk about user-generated content (UGC) for destinations and getting the rights. As a tourism marketer, you often need recent and relevant visuals to market your destination. So, you search your social media feeds and discover a ton of beautiful and authentic UGC that would work perfectly for…
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Using a photo that isn’t your own can be a scary thing if you’re a destination marketer. When it comes to user-generated content (UGC) for destinations, the rules regarding usage rights are murky at best. They often lead to confusion on if and where you can re-share a visitor’s photo. In this…
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For destination marketing organizations, curating a collection of high quality visual assets is one of your most important tasks. You need captivating photos for your visitors guide, your website, your social media channels… the list goes on and on. That need, coupled with slim budgets and…
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