As DMO sales leaders eye the ongoing recovery in the meetings and events market, understanding where they are pacing against their competition in both current and future years has never been more important. Now, comp sets are the newest automated feature in the FuturePace portal for subscribers.
As DMO sales leaders strategize the ongoing recovery in the meetings and events market, understanding how they are pacing against their competition in both current and future years is one lens they can use for comprehensive decision making.
As a FuturePace subscriber, destinations can access in a dynamic portal and review how they are pacing in both business on the books and tentatives for the years 2022-2029 against several measurements, including:
- Room nights
- Attendance
- Number of events
Further, destinations can create multiple competitive sets, and compare their performance against:
- All events
- Hotel meetings
- Citywide/convention center events
The flexibility of applying different filters allows for destinations to compare themselves in a variety of scenarios that suit their strategic initiatives. Additionally, our partnership with Tourism Economics allows destinations to compare their pace with their national recovery forecast updated quarterly
By comparing your destination’s pace against your historical performance, custom goals, Tourism Economics forecast, or your competitive set, destinations can understand where they have particularly strong or weak months or years. They can then utilize that information and share it with their sales teams, leadership, and stakeholders to be in better alignment in decision-making.
FuturePace which launched in June 2020, now has almost 60 subscribers in the U.S., Canada and the Caribbean.
