Jason_Swick
Author
Jason Swick

In his current role, as VP of Strategy and Insights, Jason leads a team of digital marketing professionals in developing successful, long-term digital marketing strategies and campaigns that deliver on a DMO’s key business objectives. He prides himself on keeping up with the latest digital marketing trends and technologies in order to develop and refine solutions for clients including engaging website content, efficient and effective marketing automation, website optimization, paid media, conversion optimization, and business intelligence services. He combines years of industry experience and a talent for synchronizing people and processes with unwavering enthusiasm and a fierce dedication to the success of our clients.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

 

 

Hopeful But Cautious: Re-imagining Travel After COVID-19

We’re starting to see some indicators that people are beginning to research travel a bit more—with a shift in destination marketing organization (DMO) traffic bouncing back 16 percent week over week. So this week on The Layover Live, we decided to chat with Justin Bresler, VP of marketing and…

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How the Travel Industry Can Use Data to Drive Strategy

As destinations worldwide refine their strategy in light of the ongoing pandemic, Simpleview recently shared a new data resource to examine traffic trends, informed by website traffic data from over 200 DMO websites. On this week’s Layover Live, I spoke with our director of digital strategy, Aaron…

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How Experience Columbus Pivoted Their Focus

As the old adage goes, necessity is the mother of invention. With travel brought largely to a stop across the globe, DMOs are quickly pivoting to find meaningful, appropriate ways to engage their audiences, and deliver value to their local partners—all while working remotely with rapidly changing…

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Evaluating the Effects of COVID-19 on DMO Web Traffic

During these trying times, destination marketers have been engrossed in shifting their messaging, pausing or delaying campaigns, writing volumes of new content, putting out fires, reinventing themselves and wearing several more hats along the way. Let’s face it, if you’re like me, the list of…

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Creativity During a Crisis

It’s a question that no destination marketing organization might ever imagine they’d be faced with: how do you inspire people to visit someday while also urging them to stay home for now? And yet, DMOs across the world have risen to the challenge. We agree with what Rosie Spinks of Skift recently…

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