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Privacy changes from Google and Apple are prompting changes for how destination marketing organizations (DMOs) use data and create digital marketing campaigns. What’s clear is that data will be the lifeblood of digital marketing and advertising in the future. 

Jason Swick, vice president of strategy and insights at Simpleview, shares why first-party data is more important than ever and why DMOs should use the 70/20/10 rule when it comes to marketing budgets to drive better destination campaigns. He also shares examples of destinations that are getting it right.