Episode guest: Greg Takehara, CEO of Tourism Cares Taleb Rifai, then secretary-general of the United Nations World Tourism Organization (UNWTO), wrote this in the introduction to the 2016 United Nations Global Report on the Transformative Power of Tourism: “Tourism is much more than a leisure…
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In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…
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As every savvy traveller knows, a destination’s heart rests finely on the palate. Gastronomic tourism allows a destination to not only showcase local flavours and producers, but enables DMOs to connect with visitors on a sensory, experiential level. When it comes to deeply rooted food traditions…
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The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…
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As travelers scour the web in search of their next destination, they are sure to come across some amazing new Simpleview CMS sites. Destination marketing organizations (DMOs) from around the world have taken the stage with a brand new website summer of 2022. Simpleview has launched 17 websites in…
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If you’re a U.S. Travel Association member, you’ll want to read this. U.S. Travel Association's Destinations Council has partnered with Simpleview to create member-specific digital performance dashboards. This tool allows members to view their DMO performance alongside aggregated data from…
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