Tulsa, Oklahoma, aka “the world’s largest small town,” is the second-biggest city in Oklahoma and the 47th most populous in the U.S. Tulsa boasts an impressive amount of art deco architecture, a half-billion-dollar park ranked best in the U.S., a rich history of music, and so much more. The…
Read More
As the meetings industry continues to rebound from the impact of the COVID-19 pandemic, one thing event planners consistently express is the amount of friction they encounter as they navigate booking and planning their events. Every time I hear this, it reminds me of a quote given to me years ago…
Read More
Guest Article By: What defines a good work culture? An environment that fosters innovation, is inclusive and collaborative, and a leadership team that trusts their employees. At Ottawa Tourism, there has always been a strong emphasis on company culture, employee well-being, and engagement. Through…
Read More
More and more, we see destination organizations worldwide launching innovative programs to engage local stakeholders in developing long-term strategies for regenerative tourism that serve both local citizens and travelers. And, yes, specifically in that order — local citizens first! Citizens must be…
Read More
Facebook. LinkedIn. Instagram. Twitter. TikTok. And Hablo? We get it, there are plenty of social media platforms that your destination marketing organization (DMO) might find exhausting to keep up with. We’ve all been there. But as part of the travel and tourism industry, there’s one social media…
Read More
If you’re a seasoned travel and tourism professional, you’re likely fluent in the language of the trade. Destination marketing organizations (DMOs), Convention and Visitors Bureaus (CVBs), fam trips, bed taxes, RFPs … these terms are probably familiar members of your everyday vocabulary. But many…
Read More
What do witches, brutal honesty, horses, and OnlyFans have in common? The answer might surprise you: they are all part of this quarter’s crazy marketing ideas that worked. Destination marketing organizations (DMOs) are constantly showing off their creativity when it comes to marketing campaigns that…
Read More
Guest Article and Video Charlotte Moore, Digital Project Manager, RTO4 Whenever I do a presentation on digital transformation in the tourism industry, I always start by asking those in attendance, “How do you travel?” I’ll ask the same of you. Think for a moment like a visitor. How do you dream…
Read More
All DMOs have a different brand, a different vantage point, and a different budget from every other DMO — but this article will give five reasons why all DMOs should consider using paid media. It’s no secret that destinations across the globe are seeing shifts in travel trends. When the world…
Read More
Sales managers need every tool at their disposal to close leads, and a good CRM is the backbone of an organization’s — and sales managers’ — data success. It’s important that your CRM works for you, and for that to happen, your destination marketing organization needs good processes. This leads to…
Read More