If you’re a U.S. Travel Association member, you’ll want to read this. 

U.S. Travel Association's Destinations Council has partnered with Simpleview to create member-specific digital performance dashboards. This tool allows members to view their DMO performance alongside aggregated data from participating DMOs across the country to establish true industry metrics for marketing activity.

Interested? Read on to learn all you need to know about the DMO Digital Performance Dashboard. 

How Does it Work?

The member-exclusive dashboard is designed to serve as a benchmarking tool to compare performance across the industry or your specific region for web and email marketing metrics. Participants are also able to break down the data by device usage and make comparisons by region.

And get this … the data is updated daily.

What Data is Covered?

The dashboard provides aggregated web and email performance metrics that include:
Web averages

  • Session duration
  • Bounce rate
  • Pages per session
  • Channel breakdown by traffic
  • Engaged sessions 
  • Device breakdown
  • Cost-per-click (paid search)
  • Click-through rate percentage (paid search and email)

Email averages

  • Open rate
  • Click-through-rate
  • Click-to-open rate
  • Ability to segment by email type (i.e., leisure, partner engagement, etc.)

The DMO Digital Performance Dashboard might sound similar to Simpleview’s Insights Hub, but the difference is that it provides additional web engagement and email metrics.

For more information, contact U.S. Travel Association.

To learn about free tools available, like Simpleview's Insights Hub and the U.S. Travel’s DMO Digital Performance Dashboard, check out this episode of the Layover Live with VP of Strategy and Insights Jason Swick and Director of Analytics Paul McLeod.

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