5 Tools to Support Your Stakeholders

The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…

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What is a Digital Footprint?

You may have heard the term “digital footprint” thrown around recently. We’ve talked about it on the Future of Tourism podcast, and in reference to one of our newest offerings, the Digital Influence Report (more on that later). But you may be asking yourself, what exactly is a digital footprint…

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The Move Towards Native Advertising

DTN + CMS integration is a winning sponsored content solution for DTN Publishers (and everybody else) In a blog post late last year, we mentioned DTN had collaborated with Simpleview’s CMS and product teams to develop a seamless integration between DTN and the CMS Collections Module. This…

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Featured Listings Drive Referrals to Family-Owned Vacation Rental

Pet-friendly rentals … a home with an oceanfront view … private pools and hot tubs; whatever a visitor to the Outer Banks might need in a vacation home, Twiddy & Company offers from its two brick and mortar locations. While a lot of their business comes from repeat visitors, the professionals at…

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Your Business Listings Images Really Take a Team

I think we’ve all been here before. Your new listings page looks gorgeous but then you scroll down to the listings widget and find a lackluster picture of a sign, another plain hotel bed photo or a really bad food shot. It goes without saying that listing imagery impacts user engagement rates and…

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Nix Your Banner Ads and Embrace Paid Content

The Simpleview-owned ad network, Destination Travel Network(DTN), has collaborated with the Simpleview CMS and product teams to develop a seamless integration with the Simpleview CMS to deliver DTN paid content that actually looks and reads like content. The setup uses the Simpleview CMS widgets to…

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Heron Hill Winery Yields Referral Clicks from DMO Website

‘Best Buy,’ ‘Double Gold,’ ‘Gold’ and ‘Silver;’ these are just a few of the awards bestowed on Heron Hill Winery from the likes of Wine Enthusiast, New York Wine & Food Classic, Beverage Tasting Institute and Wine & Spirits . Not to mention the winery was named one of the ten most spectacular tasting…

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Brand-New Innkeepers Find Advertising Success with Explore Asheville

Dan and Diane Rogers fell in love with Asheville when Diane’s parents retired there. The couple packed up and moved from Georgia, becoming the innkeepers of Pinecrest Bed & Breakfast in 2016. He was in sales. She was a project engineer / stay-at-home-mom turned into a tax preparer and bookkeeper…

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