Manitowoc, Wisconsin, had a hefty task at hand — establishing a fairly new destination marketing organization (DMO). Visit Manitowoc was emerging as a DMO and the small team wanted to help reimagine the community and its online presence. A unique, eye-catching website was needed to set Visit…
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August is National Black Business Month — a time when individuals and businesses recognize Black-owned businesses across the country and highlight their contributions to the local economy. Destination DC (DDC) launched the DEI Business Fellowship (DEIBF) as a purposeful effort to support small…
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At Simpleview Summit 2024, we were joined by experts from the Pocono Mountains Visitors Bureau for a discussion about the Pocono Television Network (PTN) — a 365/24/7 television network now streaming on Roku, Amazon Fire TV, iOS, Apple TV, Android OS, Android TV, Tizen, Xbox and YouTube. Attendees…
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Writing compelling articles for a blog on your destination marketing organization’s (DMO) website can sometimes feel like an uphill battle — especially when you're staring at a blank screen with no idea where to begin. As always, we’re here to help. Our downloadable guide, "Beat the Writer’s-Block…
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Bandwidth. Staffing shortages. Other priorities. We hear you loud and clear. Destination marketing organizations (DMOs) of all sizes often approach their public relations (PR) efforts with similar mindsets: who has the time? PR can be a tricky task on your endless to-do list. Crafting the right…
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“Trend” can be a dirty word. A noisy, flitting, vapid distraction clamoring for attention while offering nothing of real substance or impact. But some trends present opportunities. They’re built on strong foundations and ripe with future implications. In the ever-shifting landscape of destination…
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Personalization has fueled successful marketing for years. We see it everywhere — even if we don’t realize it. Just open Netflix or scroll through your favorite social media app. You’re instantly greeted with content customized to your demographic information, behavioral attributes, and viewer…
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Let’s be honest … we have all rolled our eyes at social media influencers. Whether they are going on lavish trips, promoting obscure products, or posting cringy apology videos — love them or hate them, we pay attention to them. It’s time to be “reel” (pun intended), influencers are not going…
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Blogs, articles, news, reports … Whatever a destination marketing organization (DMO) chooses to call pieces of written content on its website, there’s a common theme present: all of us want to populate our sites with content that is timely, engaging, and has an appealing presentation that draws in…
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You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4 (GA4)…
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