Let’s be honest … we have all rolled our eyes at social media influencers. Whether they are going on lavish trips, promoting obscure products, or posting cringy apology videos — love them or hate them, we pay attention to them. It’s time to be “reel” (pun intended), influencers are not going…
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Blogs, articles, news, reports … Whatever a destination marketing organization (DMO) chooses to call pieces of written content on its website, there’s a common theme present: all of us want to populate our sites with content that is timely, engaging, and has an appealing presentation that draws in…
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You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4 (GA4)…
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According to the World Travel and Tourism Council, the LGBTQ+ segment accounts for 10% of tourists worldwide and approximately 16% of total travel spending, equating to more than $195 billion a year. LGBTQ+ tourists are thought to be more adventurous, like new experiences, travel more and spend…
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