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Tag: Content

Bye Bye Bounce Rate: What you need to know about GA4

By Simpleview Europe on Aug. 09, 2022

You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4 (GA4)…

Marketing to the LGBTQ+ Community Beyond Pride Month

By Simpleview Europe on Mar. 10, 2022

According to the World Travel and Tourism Council, the LGBTQ+ segment accounts for 10% of tourists worldwide and approximately 16% of total travel spending, equating to more than $195 billion a year. LGBTQ+ tourists are thought to be more adventurous, like new experiences, travel more and spend…