In April 2026, the U.S. Department of Justice (DOJ) extended the compliance deadlines for its updated Americans with Disabilities Act (ADA) digital accessibility rule by one year. For destination marketing organizations (DMOs) and venues, this extension offers welcome breathing room. However, it…
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If you’re in destination marketing, you’ve likely received emails warning of digital accessibility compliance concerns on your website. These messages often sound urgent and alarming, but they point to something important: your website is the digital front door to your destination, and every…
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The destination marketing organization (DMO) website for the Delaware Tourism Office, also known as Visit Delaware, hadn't been updated in many years. The goals of Visit Delaware’s website redesign were to: Adopt a fresh, eye-catching new design Improve user experience and online presence Increase…
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Millions of website visitors around the world have impairments that make accessing digital content difficult — meaning travelers with disabilities might struggle to book trips to the destinations they desire. When Explore Utah Valley began to hear feedback from visitors and the local community that…
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Every destination marketing website should make digital accessibility a priority. Not only is it the right thing to do, but it can also help them reach the 1.3 billion people globally living with a disability. However, there’s another reason that many destination marketing organizations (DMOs)…
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As the warmer months approach, travelers everywhere are starting to plan their summer getaways. For most of these eager travelers, and thanks to the many digital conveniences available at the tap of a fingertip, planning and booking adventures has never been easier — from flights to accommodations…
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As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…
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