If you could ask your trendy best friend for recommendations on what to do on vacation, wouldn’t you? For many, it’s becoming second nature to begin trip planning by opening ChatGPT, Gemini, or Google's AI Overviews and asking questions the way they'd ask a friend. “Where should I eat tonight?”…
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We’ve completely redesigned the Meeting Profile in MINT+, and we’re excited to share it with you. For destination marketing organization (DMO) sales teams, the Meeting Profile is where qualification begins. It's where a sales rep researches a meeting, evaluates the fit, and decides whether an…
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Events are one of the clearest ways for destinations to attract more visitors, engage more partners, and create more impact for their communities. In-person events still deliver what nothing else can; destination marketing organizations (DMOs) report that 28% of revenue would be lost without…
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Destination marketing organization (DMO) websites have always played a central role in how travelers explore, plan, and book. However, the way those decisions are made is changing rapidly; search is no longer limited to traditional queries and click-through results. Travelers increasingly rely on…
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Expectations are high for today's destination marketing organizations (DMOs), as is the demand to navigate how technology, data, and artificial intelligence (AI) reshape experiences both online and in person. Most DMOs don't struggle with a lack of technology, but rather with disconnected…
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Many destination marketing organizations (DMOs) find themselves managing a patchwork of travel technology tools to keep up with the fast-paced digital landscape of the tourism industry. Each system may solve a specific problem — customer relationship management (CRM) for contacts, content management…
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The enhanced platform, powered by Cloudinary, is embedded into Simpleview CMS to transform digital asset management for destination marketing organizations TUCSON, AZ — Simpleview, now part of Granicus, is proud to announce the launch of its newly reengineered digital asset management (DAM) system…
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Before coming to Simpleview, I worked at industrial companies that used general-purpose customer relationship management (CRM) software. I’ve managed the implementation and system administration of the system and have first-hand experience with the joys of migrating from Microsoft Excel or one CRM…
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The technology community has been buzzing about Software-as-a-Service (SaaS) for quite some time now, due to how it lends itself to both technological innovation and modern business structures. SaaS platforms are ideal for better product development and maintenance as well as stronger relationships…
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After 20 years of working alongside tourism pros deep in the tactical application of technology, you learn a few things. You celebrate their successes and strive to solve their most stubborn struggles. For some, it’s desynchronized data. For others, it’s temperamental tools that hinder their work…
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