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Category: Innovators & Influencers

Arctic Winter Games - Biatholon

Innovators & Influencers: the unifying impact of Visit Mat-Su Valley's Arctic Winter Games

By Kasey Pooley on Nov. 06, 2024

Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Mat-Su Valley and its involvement in the Arctic Winter Games. Video by Jeremy Kasik…

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A boat cruises in front of the Madison, WI skyline on Lake Monona

Innovators & Influencers: defining Destination Madison's signature stories

By Kasey Pooley on Oct. 22, 2024

Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Destination Madison and its creation of signature stories that define its destination…

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A statue in the forefront of a road in downtown Philadelphia.

The Simpleview difference: hear from Philadelphia CVB about its experience with CRM & more

By Kasey Pooley on Sep. 12, 2024

You may have heard some humble brags about our fit-for-purpose customer relationship management (CRM) software, Simpleview CRM … but you don’t just have to take our word for it. Hear what David Nash, CRM and Research Analyst at the Philadelphia Convention Visitors Bureau (CVB), says about his…

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A white bell tent in a forested area of the Utah Valley, USA.

Innovators & Influencers: Explore Utah Valley created passionate locals with a “Summer Bucket List”

By Kasey Pooley on Sep. 09, 2024

Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Explore Utah Valley and its “Summer Bucket List” — an innovative approach to boost both local…

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A walkway along the water in downtown Indianapolis at night.

Innovators & Influencers: how Visit Indy elevated the U.S. Olympic swimming trials to a new level

By Kasey Pooley on Jul. 23, 2024

Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers tells the story of how Visit Indy made a big splash by hosting the first-ever 2024 U.S. Olympic Team…

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A bridge over the water in the Quad Cities area.

Innovators & Influencers: Visit Quad Cities revamps board meetings with a cutting-edge client portal

By Kasey Pooley on Jul. 17, 2024

Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Quad Cities and its cutting-edge online portal that helps its board of directors…

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Historic building and campus at Auburn University in Auburn, Alabama

Innovators & Influencers: how Auburn-Opelika Tourism & its community crossed the finish line

By Kasey Pooley on Mar. 14, 2024

Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Auburn-Opelika Tourism and its small team’s big ambition to use community engagement to get a…

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Love Fredericksburg Ranches & Farms

Innovators & Influencers: how Fredericksburg CVB encourages locals to have big love for a small town

By Kasey Pooley on Jan. 30, 2024

Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Fredericksburg Convention & Visitor Bureau and its Love FBGTX campaign. We all know that love…

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Simpleview + Viator - New Orleans on Laptop in Cafe

New Orleans & Company on pace to provide partners with $300K in annual revenue

By Logan Hildebrand on Jan. 23, 2024

We recently sat down with the team from New Orleans & Company to talk about their recent success with Simpleview + Viator. Since launching the new Viator partner integration within Simpleview CMS in September, the destination marketing organization (DMO) has been able to garner over $85,000 in net…

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A woman on a beach draws 2023 into the sand

2023 rewind: revisiting the trends, tactics & stories from the past year

By Michael Fiez on Jan. 03, 2024

As 2024 begins and we eagerly look forward to a new year, we wanted to take a moment to look back at the last year. What stories struck a chord in our industry? What trends and tactics shaped the last year? Which innovative solutions, campaigns, and ideas can you apply to your planning? Let’s take…

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