Explore Utah Valley wanted to leverage its family-friendly appeal to enhance the visitor experience and transform residents into passionate promoters and advocates of the destination’s diverse offerings.
The “Summer Bucket List” was designed to encourage both locals and visitors to explore the destination’s hidden gems and unexpected treasures. Through a dedicated app, participants can embark on challenges, discover new places, and even win prizes.
The initiative is supported by a landing page, powered by Simpleview CMS, which provides all the necessary information about how to get involved, download the app, and participate in the prize challenges.
For other DMOs considering similar campaigns, Emily Shaw, Database Tools & Research Specialist at Explore Utah Valley, advised not to focus on the popular attractions that everyone already knows about. Instead, think about the unique and niche experiences that can tell an amazing story. These hidden treasures will capture the interest of both locals and tourists — offering a fresh and enticing perspective on what the destination has to offer.
