We’ve all been there. Clambering over the blogging roadblocks: finding relevant content, writer’s block, writing about something we can’t quite relate to, NOT ENOUGH TIME. That’s where (cue hero music) guest bloggers can come to the rescue! Opening up your writing bench to include your community…
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One of the first questions a visitor will ask when choosing a destination is “What can I do there?” That’s why “Things To Do” and “Event” pages tend to attract both locals and visitors alike. People are looking to maximize their time and have their trip go off without a hitch — that’s where…
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Destination marketing organizations (DMOs) often play an integral role in the success of their local businesses and workforce — perhaps never more than since the start of the global pandemic in early 2020. Take NYC & Company, the official site of New York City’s destination marketing organization…
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Privacy changes from Google and Apple are prompting changes for how destination marketing organizations (DMOs) use data and create digital marketing campaigns. What’s clear is that data will be the lifeblood of digital marketing and advertising in the future. Jason Swick, vice president of…
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Updated “Insights Hub” tool to help DMOs better understand industry patterns TUCSON, AZ — Simpleview has announced the launch of an updated version of its “Insights Hub” platform — a tool that aids destination marketing organizations (DMOs) in following fluctuating data in the tourism and meetings…
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Using a photo that isn’t your own can be a scary thing if you’re a destination marketer. When it comes to user-generated content (UGC) for destinations, the rules regarding usage rights are murky at best. They often lead to confusion on if and where you can re-share a visitor’s photo. In this…
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Just like you, the past 18 months have been rough on your hotel and lodging partners. We know you’re doing everything you can to support them and build back the industry in your destination. One way you can do that is by using Book › Direct for your website’s lodging listings instead of a…
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Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…
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The to-do list, in some form or another, is the cornerstone of modern productivity. That's why Simpleview CMS features not one but two! If you're new to Simpleview CMS or want a quick refresher, here's how the Action Items dashlet and CMS Tasks feature help keep teams on track. Action Items…
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The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…
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