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Posts From: November 2024

Christmas market

Social media round-up: get in the Christmas spirit with five festive destinations across Europe

By Amanda Lee on Nov. 28, 2024

December marks the official countdown to Christmas. Are you ready to step into Christmas? Start feeling festive with this round up of festive social media highlights. Find out if you’ve been naughty or nice, see Father Christmas in Bristol The #MerryBristmas campaign is back for 2024 – check out…

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A person takes a break from typing on their laptop to view email notifications on their phone.

Beyond the subscriber count: why engagement is the key to destination marketing success

By Veronica Braxton on Nov. 25, 2024

As a destination marketing organization (DMO), you know the importance of attracting visitors to your destination. Email marketing is a powerful tool that can help you achieve this goal. While building a large subscriber list might seem like a significant achievement, it’s not just about quantity…

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The Future of Tourism

Smart tourism: innovation, technology & connectivity in destination marketing

By David Peacock on Nov. 21, 2024

In 2016, Dr. Phil Xiang co-wrote a prescient academic paper on the then-emerging concept of “smart tourism.” I use the word “prescient” because it foresaw the complex future we are now living in. The fabric of the tourism industry has evolved, reshaping how experiences are created, exchanged…

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Mastering Simpleview CRM: Essential Meeting Services Skills for Beginners & Beyond graphic.

Mastering Simpleview CRM: Essential Meeting Services Skills for Beginners & Beyond

By Simpleview on Nov. 19, 2024

Are you new to Simpleview CRM or looking to sharpen your meeting services skills? Join us for a demo designed to give you a solid foundation for servicing meeting leads/bookings, FAM Trips, site inspections, incentive groups, or other stand-alone events in Simpleview CRM. Our expert will guide you…

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Phoenix Arizona

Layover Live insights: essential AI skills for savvy destination marketers

By Simpleview on Nov. 19, 2024

Artificial intelligence (AI) is already impacting destination marketers ... and it’s here to stay. Savvy marketers are exploring how AI can give them an edge. Across the industry, destination marketing organizations (DMOs) and their teams are integrating these tools to cut manual tasks, increase…

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A tablet with a graph sits on a table

Simpleview’s Insights Hub: free trends & insights that pay off

By Michael Fiez on Nov. 14, 2024

When was the last time you checked out the Insights Hub? It’s packed with meaningful data that gives destination marketing organizations (DMOs) a glimpse inside high-level industry trends from hundreds of destinations in North America. And did we mention that it’s free? Using aggregate data from…

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People crossing the street, surrounded by skyscrapers.

Identify your city’s competitive edge in the meetings market

By Terri Roberts on Nov. 12, 2024

The latest data is in: With 2025 underway, DMOs looking to drive conversations with planners and stay ahead of the competition can get access to our 2024 year-end data for fresh insights into your city benchmarks and rankings. If you are not familiar with 2Synergize’s DACC (Destination…

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Designing inclusive websites: how to create neurodiverse-friendly online experiences image of woman on tablet showing Visit Chandler, AZ website

Designing inclusive websites: how to create neurodiverse-friendly online experiences

By Adeline Hui on Nov. 07, 2024

Ever felt like a website was made just for you? The colors are easy on the eyes, the fonts are clear, and engaging imagery or video grabs your attention without overwhelming you. The text is easy to read, and the navigation is so intuitive that you barely have to think about where to click next…

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Arctic Winter Games - Biatholon

Innovators & Influencers: the unifying impact of Visit Mat-Su Valley's Arctic Winter Games

By Kasey Pooley on Nov. 06, 2024

Innovators & Influencers — a destination marketing organization (DMO) or convention and visitors bureau (CVB) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Mat-Su Valley and its involvement in the Arctic Winter Games. Video by Jeremy Kasik…

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