Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Charlotte Moore develops digital projects for RTO4, a…
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For destination marketing organizations, curating a collection of high quality visual assets is one of your most important tasks. You need captivating photos for your visitors guide, your website, your social media channels… the list goes on and on. That need, coupled with slim budgets and…
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We are eight months into the pandemic and the holiday season is nearly upon us. As we prepare for the upcoming season, it’s important that we use data and insights to help guide our marketing strategy. The holiday shopping season will look different this year, but it still looks to be a season of…
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Future of Tourism Series | Guest Blog By George Zimmermann, Chairman, Longwoods International USA The ever-shifting sands of the coronavirus pandemic, with cases, hospitalizations and deaths rising and falling, health rules expanding and contracting, and advice from public health and political…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Since March we've been interviewing tourism industry…
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When the pandemic began, the majority of destination marketing organizations paused their advertising. Over the last few months, DMOs have been ramping up their paid media when the timing was right for their destinations. Deciding when to do so depends on many factors, such as the readiness of your…
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