As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…
Read More
Future of Tourism Series | Guest Blog By Paul Nursey, President and CEO Destination Greater Victoria As we all work through these uncertain times, doing everything we can to deliver the best leadership, value-added programs and platforms for the stakeholders and members of our destination…
Read More
Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…
Read More
In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Charlotte Moore develops digital projects for RTO4, a…
Read More
For destination marketing organizations, curating a collection of high quality visual assets is one of your most important tasks. You need captivating photos for your visitors guide, your website, your social media channels… the list goes on and on. That need, coupled with slim budgets and…
Read More
We are eight months into the pandemic and the holiday season is nearly upon us. As we prepare for the upcoming season, it’s important that we use data and insights to help guide our marketing strategy. The holiday shopping season will look different this year, but it still looks to be a season of…
Read More
A few weeks ago, Simpleview and 2Synergize hosted a webinar entitled “Easing the Complexity of Setting Sales Goals During a Pandemic” with panelists Rachel Benedick, EVP of Sales and Services, Visit Denver; Doug Bennett SVP of Convention Development, Louisville Tourism; and Darren Green SVP of…
Read More
Future of Tourism Series | Guest Blog By George Zimmermann, Chairman, Longwoods International USA The ever-shifting sands of the coronavirus pandemic, with cases, hospitalizations and deaths rising and falling, health rules expanding and contracting, and advice from public health and political…
Read More
Simpleview and EventBooking Expand Partnership with VenueOps Explore St. Louis Selects Simpleview CRM & VenueOps for Destination and Venue Management TUCSON, Ariz (November 2020) — Simpleview, the global destination marketing industry’s leading provider of CRM and CMS, has enhanced their…
Read More
In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Since March we've been interviewing tourism industry…
Read More