In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry.

Charlotte Moore develops digital projects for RTO4, a ministry-funded tourism development incubator in the Province of Ontario, Canada.

Over the past 10 years the Regional Tourism Office has been a leader in developing tools and processes to create sustainable tourism organizations that engage and empower stakeholders and build destination strategies that serve residents and communities.

In a digitally disrupted world, Charlotte’s work on developing the Digital Excellence Centre (DEC) model has helped to create sustainable destination networks of engaged stakeholders who all understand and value the immediate benefit of improving their own digital fingerprint on the web, and thereby improving the destination’s overall digital footprint.

While those concepts were progressive and leading prior to COVID-19, the current crisis has made engagement with stakeholders/members, and the need for digital tools to help those members and the overall goal of serving residents, a critically important role for destination organizations. 

Travel is vital to compassion and connection.

Hannah Hintz is an Account Director with Miles Partnership. She is a results-driven marketing professional with 10+ years of experience developing and executing strategic, integrated marketing communications programs. Hannah believes travel is vital to compassion and connection, or simply put, relevancy.

They join me today to talk about the radically disrupted consumer buyer decision process that we must address as destination organizations, and tools and opportunities we can access right now to help us with those challenges.