A Different Perspective on Understanding DMO Value

Future of Tourism Series | Guest Blog By David Holder and Tina Valdecanas, Clarity of Place Destination industry leaders have a wealth of tools to employ in their efforts to increase visitation and drive travel spending. From DestinationNEXT which describes the trends and opportunities that…

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Top Five Tips to Improve Your Digital Marketing Strategy

COVID-19 has disrupted the travel industry in a big way, but DMOs are resilient and have quickly shifted their marketing through the different stages of the pandemic. Our team at Simpleview has been following several travel indicators and data sources to help guide our clients’ marketing strategy…

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The Pandemic Sparks a Rise in Visitation to National Parks

While many sectors of the travel industry saw sharp declines during the COVID-19 pandemic, national parks around the country experienced unprecedented levels of visitation over the last few months. Bound by air travel restrictions, many Americans took to the road this summer to find an escape from…

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Reaching Your Audience Through Paid Media

There’s no doubt that paid media has been one of the most disrupted marketing channels during COVID-19. One of the most common questions our team has been asked time and time again during the pandemic is “when should I start advertising again?” While the answer will vary greatly depending on your…

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Experience Rochester Gets An App Campaign

The Simpleview team recently completed a three-month app promotion campaign from October to December 2019 to promote the newly launched “When in Rochester, MN” app. Consistently rated as one of the best cities to live in the United States, Rochester, Minnesota is an excellent place to visit. To…

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