Future of Tourism Series | Guest Blog By David Holder and Tina Valdecanas, Clarity of Place Destination industry leaders have a wealth of tools to employ in their efforts to increase visitation and drive travel spending. From DestinationNEXT which describes the trends and opportunities that will…
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COVID-19 has disrupted the travel industry in a big way, but DMOs are resilient and have quickly shifted their marketing through the different stages of the pandemic. Our team at Simpleview has been following several travel indicators and data sources to help guide our clients’ marketing strategy…
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While many sectors of the travel industry saw sharp declines during the COVID-19 pandemic, national parks around the country experienced unprecedented levels of visitation over the last few months. Bound by air travel restrictions, many Americans took to the road this summer to find an escape from…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry…
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There’s no doubt that paid media has been one of the most disrupted marketing channels during COVID-19. One of the most common questions our team has been asked time and time again during the pandemic is “when should I start advertising again?” While the answer will vary greatly depending on your…
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One of the most important things we can do as marketers during COVID-19 is to stay connected to our audiences. We do so in many ways and across multiple channels, including our website, social media and email marketing. But, it’s not enough to just post content if we hope to keep our audience…
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We are excited to introduce The Meeting Place, a virtual community for global meetings and events professionals. Here at Simpleview, we know firsthand just how much the COVID-19 pandemic has impacted meetings and events industry, so we wanted to create a space to share resources and insights to help…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Over the past 20 weeks we've interviewed leaders from…
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Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…
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