You’ve asked and we listened. The newest version of VisitApps comes standard with Google Analytics for Firebase! With this upgrade, you’ll have access to a more robust set of tools, enabling you to view and manage your top performing app content. You’ll also be able to define specific audiences…
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Simpleview is the exclusive "ROI Champion" of the International Congress and Convention Association (ICCA). The organization collaborates with ICCA on member education and activities focused on technologies and best practices for managing, analyzing and reporting the return on investment (ROI) of…
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Just how sophisticated can you get with data in Destination Dashboards ? Very! Dashboards can help you better understand your data and produce highly relevant, easily digestible board and sales reports more efficiently than ever before. Join me and Paul McLeod , director of business intelligence, as…
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When it comes to optimizing websites, there is nothing we like more than low hanging fruit! Tune in to learn about three areas of your site that you can optimize for quick and easy wins, in an effort to drive visitors to complete desired actions. We’ll also go into a live open forum discussion where…
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Maybe you've been following The Layover our curated collection of news and info from the world of digital marketing. Maybe you're already a subscriber to our weekly video series and podcast, The Layover Live . Maybe you've even downloaded and devoured our recent white paper, The State of SEO for…
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We launched AMP in the Simpleview CMS in January, but we’ve been testing the feature in beta since last fall. Now, it’s time for us to share what we’ve learned. We’ll provide data we’ve gathered from client websites, and talk you through all the ways that AMP affects DMO websites. Join me and Paul…
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79% of people say UGC highly impacts their purchasing decisions , which means DMOs around the world are on the right track when they place user generated content at the forefront of their marketing. But UGC just doesn’t show up on a marketer’s desktop, they’ve got to go out and find it and then get…
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Access to the digital world is the great equalizer of our time. For more than one billion individuals who live with some form of disability, however, access is anything but equal. Our partnership with AudioEye levels the accessibility playing field for all visitors to your DMO’s website, while…
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You’ve gone through the process of finding the right Content Management System (CMS) provider to build your website. Then came the laborious process of design. Your marketing team filtered through hundreds, maybe thousands, of images, lost sleep over taglines, syntax and verbiage and changed the…
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When you think of advertisers on a Destination Marketing Organization website, hotels probably come to mind, certainly attractions and even restaurants. How about a municipal public market? In Rochester, New York, the City of Rochester Public Market is taking advantage of targeted exposure to bring…
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