“I didn’t know it was pride month,” said no destination marketer ever. Tourism professionals are actively thinking about how to welcome LGBTQ+ travelers. The industry has published blogs on the “best queer-cation,” gay travel itineraries, and listings for all the Pride festivities — and there is…
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When the Los Angeles Tourism & Convention Board reimagined its logo in 2021 for the first time in a decade, it infused the new look with a bit of nostalgia. The destination marketing organization (DMO) opted for a timeless feel, with a design that a Los Angeles Times columnist called “a logo that is…
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Diversity doesn’t look like anyone. It looks like everyone. — Karen Draper Creating a more diverse, equitable, and inclusive environment has always been important at Simpleview. Right in the middle of our core values is people — we choose to work with friendly, talented people who value diversity…
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“Giant adventure” awaits in Northern Ireland. From cosy hotels, lodges, and world-class visitor attractions, to the award-winning food and drink scene, Northern Ireland is one destination that has all bases covered for an adventurous traveller. The destination marketing organisation (DMO), Tourism…
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Comic Conventions Today A stormtrooper, a Spider-Man, and a Harley Quinn walk into a bar … which means it must be Comic-Con season. The popularity of comic conventions, particularly San Diego’s, has skyrocketed since their inception in 1970. Comic-Cons offer a way to unify people of all walks of…
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Working with influencers is becoming a way of life for destination marketing organizations (DMOs) because the savvy creatives reach an audience that DMOs can’t quite penetrate. They also have built-in credibility with their audiences by curating content in their authentic brand voice. So when Flex &…
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Tourism done well is the authentic sharing of people, places, and culture in a sustainable and regenerative framework. It creates deep connections between people, elevates our common connections as human beings, and awakens our appreciation of different place and people. Frankly, that is the…
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The 39th annual National Travel and Tourism Week (NTTW) is taking place May 1-7. This is a time to recognize the future of travel and the critical role our industry will play in rebuilding the workforce — helping communities recover, fostering sustainability, ushering in new innovations, and…
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The team at Tourism Nova Scotia values the importance of managing its digital assets. They have been utilizing the Simpleview Digital Asset Management (DAM) since 2012 and have been constantly updating their library throughout the years ensuring fresh content is available to their staff, agency, and…
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Home to the first manmade whitewater rafting course in North America, the Midwestern city of South Bend, Indiana, lets you raft through the heart of downtown and then pop into a coffee shop for a cup of joe. Even though the rapids are artificial, the rest of "The Bend" is an authentic mix of a…
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