Rethinking meetings marketing: Strategies for the modern planner
Speakers: Jeffrey Emenecker, Sr. Director of Destination Insights, Granicus Destinations JenAnn Haggerty, Sr. Digital Consultant, Granicus Destinations…
Read More
The Layover Live: How to become the MVP of sports tourism
Sports tourism is one of the fastest-growing opportunities in destination marketing, creating new pathways for community development and long-term economic growth. On this episode of the Layover Live podcast, hosts sit down with John David, president and chief executive officer at Sports Events &…
Read More
Introducing MeetingMatch: Smarter meeting prioritization built for your destination
MINT+ brings the entire meetings market into one place for destination marketing organizations (DMOs) and their sales teams — meaning more than 173,000 organizations and 331,000 meeting histories contributed by more than 150 destinations is at your fingertips. The opportunity is all there, and the…
Read More
Far from fantasy: Defining a smart destination
While the phrase itself may conjure up slick sci-fi visions, a “smart destination” is anything but a futuristic fantasy. While it’s true that advanced technology plays a key role within every smart destination, the concept is simple: to help every place be more confident in its decision-making…
Read More
The benchmarks every DMO should know: What 200+ DMOs reveal about the meetings market
Destination marketing organizations (DMOs) need reliable data to understand what's happening beyond their own market. That's why our experts create each edition of the Simpleview Sales Quarterly (SSQ) report to provide a comprehensive view of meetings sales performance, booking activity, and…
Read More
Redesigned with your destination in mind: The new and improved Meeting Profile in MINT+
We’ve completely redesigned the Meeting Profile in MINT+, and we’re excited to share it with you. For destination marketing organization (DMO) sales teams, the Meeting Profile is where qualification begins. It's where a sales rep researches a meeting, evaluates the fit, and decides whether an…
Read More
How Los Cabos built a “smarter, more connected destination” with a commitment to always-on service
Travelers arrive at a destination website with different questions, different priorities, and different levels of confidence. Some visitors need help planning group trips, while others want recommendations for single traveler or family activities, accommodations, transportation, or events. In many…
Read More
A picture is worth a thousand visits: Why high-quality photos are essential for DMO websites
When travelers land on your destination marketing organization’s (DMO) website, they start forming opinions within seconds. The photos on your website communicate the unique energy of your community; visuals create expectations and influence whether a visitor stays to explore or leaves to look…
Read More
The Layover Live: How DMOs build thriving film commissions and turn productions into tourism wins
Developing a film-friendly reputation can become a powerful strategy for destination marketing organizations (DMOs) seeking economic development and tourism growth. Film and television productions bring cameras and crews into a destination while generating much more than entertainment…
Read More