In Spring of 2020, Visit Wichita found themselves in a now-familiar predicament for many DMOs. As COVID-19 cases began to rise across the country and around the world, many state and federal legislatures imposed strict rules around public gatherings. This, of course, meant that in-person meetings…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. My guest today is Euro-cool and a lot of fun to talk to…
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It’s no secret that the tourism industry remains one of the industries hardest-hit by the COVID-19 pandemic. Hundreds of thousands of hospitality professionals across the globe have been affected in one way or another, and the team at Greater Palm Springs Convention & Visitors Bureau wanted to find…
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When it comes to “what’s next?” there is obviously no clear single answer. The path forward for destination marketers — and all marketers for that matter — is paved with uncertainty. That being said, what is certain is that no matter what happens, we can expect a fundamental shift in consumer…
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This year has dealt a huge challenge to the meetings and events industry. For us, this means continuing to adapt and grow our world-class tools to use data more effectively and refine our systems for greater efficiency to help our customers during the recovery and beyond. One perfect example of this…
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While SEO has become a key piece of every digital marketer’s strategy over the years, conversion rate optimization (CRO), is a lesser-utilized strategy — but a powerful one indeed. Part of the reason that CRO is less commonly used is because it can be complex to implement. It requires collecting…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Greg Klassen is ready to talk turkey about a n ew normal…
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The CMS team has been very busy this year. In fact, this spring we were able to notch 23 launches in just 20 weeks, including terrific partnerships with destinations like Quintana Roo (our first Mexican site launch!), Wild Horse Pass, Destin-Fort Walton Beach, The Fresno Convention Center and Visit…
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One of the more common requests that we get here at Simpleview is about how to install gtags on websites. If you find yourself in that boat, this guide will serve as a great starting point to learn what a gtag is, why Google created it, when to use it, and also when not to use it. For background…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Loren Gold has an entrepreneurial streak that informs…
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