As part of an ongoing effort to monitor and report the abundant amount of information we collect as a company, we decided to dive into our Book › Direct system’s database and analyze all of the average daily rate information. Knowing key metrics such as average daily rate can help you to forecast…
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Using storytelling-based campaigns as part of their marketing strategy allows DMOs to connect with their audiences, which can lead to increased interest and ultimately, a visit. Telling local stories can be done in many ways, including through social media, video and a host of other mediums, such…
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For tourism marketers in 2020, adaptability has been the name of the game. In a matter of months we went from business as usual, to doing something rather unheard of the tourism industry — encouraging visitors to stay home. From there, we embraced virtual tourism and social-distancing friendly…
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While COVID-19 has indisputably disrupted many industries this summer, one of the hardest-hit was the restaurant industry. With statewide shutdowns and policies banning indoor dining, local eateries have been among the most financially impacted businesses during the pandemic. This summer, the team…
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Future of Tourism Series | Guest Blog By Charlotte Moore, RTO4 Think for a moment about your last real vacation. How did you discover where you went? How did you plan for and dream about it? And how did you share how great of a time you had afterwards? Did any of your answers involve some form…
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Since the beginning of March, the COVID-19 pandemic has resulted in nearly $400 billion in losses for the U.S. travel economy. And while concerns around COVID remain, recent data from Destination Analysts shows that almost two-thirds of American travelers still plan to take a trip in the next six…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. In September I did a guest spot on Bill Geist DMO Proz…
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In recent episodes of The Layover Live we’ve covered how to create engaging content for social media, email marketing, video, UGC and more. One medium that we haven’t mentioned much about, but one that DMOs should certainly consider, is audio. Audio is also a powerful, timely medium, and has…
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Future of Tourism Series | Guest Blog By David Holder and Tina Valdecanas, Clarity of Place Destination industry leaders have a wealth of tools to employ in their efforts to increase visitation and drive travel spending. From DestinationNEXT which describes the trends and opportunities that…
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Simpleview’s VP of Sales & Account Services Greg Evans Promoted to Chief Revenue Officer Evans Promoted as Part of Company-wide Focus on Customer Success TUCSON, Ariz (September 30, 2020) — As part of a company-wide effort to enhance the customer experience, Simpleview’s former Vice President of…
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