An Industry Analysis of Current ADR Trends

As part of an ongoing effort to monitor and report the abundant amount of information we collect as a company, we decided to dive into our Book › Direct system’s database and analyze all of the average daily rate information. Knowing key metrics such as average daily rate can help you to forecast…

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Sharing Your Local Stories Through Podcasting

Using storytelling-based campaigns as part of their marketing strategy allows DMOs to connect with their audiences, which can lead to increased interest and ultimately, a visit. Telling local stories can be done in many ways, including through social media, video and a host of other mediums, such…

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How Destination Marketers Have Adapted During COVID-19

For tourism marketers in 2020, adaptability has been the name of the game. In a matter of months we went from business as usual, to doing something rather unheard of the tourism industry — encouraging visitors to stay home. From there, we embraced virtual tourism and social-distancing friendly…

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Engaging Your Audience Through Audio Content

In recent episodes of The Layover Live we’ve covered how to create engaging content for social media, email marketing, video, UGC and more. One medium that we haven’t mentioned much about, but one that DMOs should certainly consider, is audio. Audio is also a powerful, timely medium, and has…

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A Different Perspective on Understanding DMO Value

Future of Tourism Series | Guest Blog By David Holder and Tina Valdecanas, Clarity of Place Destination industry leaders have a wealth of tools to employ in their efforts to increase visitation and drive travel spending. From DestinationNEXT which describes the trends and opportunities that…

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