Clean CRM data starts with this checklist

Water, water, every where, And all the boards did shrink; Water, water, every where, Nor any drop to drink. Rime of the Ancient Mariner by S. T. Coleridge Data, data, everywhere … Data upkeep is quite an investment. Information and the collecting and analyzing of it is a cornerstone of successful…

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Top tourism slogans and why they worked

Effective advertising knows how to stick. In addition to a brand name and logo, a slogan rounds out the trifecta of brand identity. Think of jingles that get stuck in your head about a sandwich when you’re trying to work (5 dollar footlong, anyone?). How about the number of times you’ve bought…

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