It’s a question that no destination marketing organization might ever imagine they’d be faced with: how do you inspire people to visit someday while also urging them to stay home for now? And yet, DMOs across the world have risen to the challenge. We agree with what Rosie Spinks of Skift recently…
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There is always opportunity in crisis, and for Convention and Visitors Bureaus (CVBs), also known as Convention Bureau (CBs), sales professionals, there may never be a better time than now to prove your value to meeting organizers and business venues. Sales leaders, group marketers, and CVB sales…
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Things seem to be changing on a daily basis, sometimes even hourly. Working from home and social distancing are quickly becoming the new normal for now, resulting in less traffic on the streets, in the sky and, sadly, to our local businesses. All of this has, and will, have an effect on marketing…
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This content was originally featured in a recent webinar, New Business Continuity Amenities in CRM. As we continue to monitor the ongoing situation around COVID-19, we are constantly evaluating how best to serve our clients during this time. In doing so, we have added four new core amenity fields…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 3 of a 4 part series on conversion optimization. For part 2 on Analyzing, go here. DID SOMEBODY SAY IT'S TIME TO START TESTING? Every conversion optimization project…
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This week on the Layover Live, we’re talking about how destination marketing organizations can navigate the uncharted waters of marketing during the COVID-19 public health crisis. While many unknowns remain, so do the tried-and-true tenets of marketing, principles that will serve as a guiding…
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There is no doubt we’re in uncertain times. But as destination marketers, how we act now and prepare for the future will set us apart when this turns around. Continuing to optimize now means you don’t have to fight for your spot back into search engine rankings in the future. Similar to the stock…
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Email marketing is one of the best resources to reach your audience directly, and during a crisis situation it can make or break your brand. We’ve all experienced at this point the onslaught of emails coming from nearly every brand we’ve interacted with—from that restaurant we dined at once, to more…
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It’s not often destination marketing organizations advocate for potential visitors to stay home, but in the face of a pandemic, that’s exactly what’s happening. As the public practices their social responsibility to stay home and stay safe, it’s left destinations wondering how best to shift their…
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A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…
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