Equity, diversity, and inclusion (EDI). Sustainability. Engagement. One of these things is not like the others. EDI and sustainability. Both of these were on the radar of most destination organizations seven years ago. But to be clear, in 2017, EDI was focused on displaying diversity in marketing…
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Hot on the heels of Earth Day, we’re back with the second instalment of our two-part series on sustainability within the travel industry. In our earlier blog, we explored how the needs and desires of destinations and travellers have come to shape the very concept of sustainability. Likewise, we…
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From keynotes to coffee breaks, panels to punchlines — Simpleview Summit 2024 was a conference to remember. The ideas and cheese curds were flowing in Milwaukee, Wisconsin, and we want to make sure you didn’t miss anything exciting. If you couldn’t join us in Milwaukee, don’t sweat it. Here’s a…
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Sustainability in travel isn’t a new thing and — perhaps for that very reason — it’s easy to see the concept only as a series of overworked ideas. But beyond the refillable water bottles, the sharp prickle of flight shame, the banning of single-use plastics, and the virtuous signs and slogans that…
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“Trend” can be a dirty word. A noisy, flitting, vapid distraction clamoring for attention while offering nothing of real substance or impact. But some trends present opportunities. They’re built on strong foundations and ripe with future implications. In the ever-shifting landscape of destination…
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It’s always helpful to find a way to save time and add to the overall return on investment (ROI) of your destination marketing organization’s (DMO’s) marketing objectives … and adding marketing automation to your overall strategy is a great way to do that. In this three-part article series, we’ll…
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In an era where wanderlust meets the FOMO of seeing your favorite artists perform live, concert tourism has emerged as a vibrant niche in the travel industry — perhaps led by a certain beloved pop star and her 2023-2024 Eras Tour. According to Time magazine, Taylor Swift’s Eras Tour boasts the…
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When the Simpleview crew descends on Milwaukee in 10 days (but who’s counting) for Simpleview Summit, it'll be for a number of reasons. The peer-to-peer exchange of ideas. A reunion with old friends, and an introduction to new ones. Deep dives that help you maximize your platforms and discover new…
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Sognefjord is truly the land of superlatives. This area of western Norway is renowned for being the home of the Sognefjord, the mighty inlet hailed as “the king of the fjords”. It’s a well-deserved title, for many come to the region specifically to see the world’s longest inhabited, ice-free fjord…
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It’s been a while since our last blog about crazy marketing ideas that worked — and things have only gotten crazier. Destination marketing organizations (DMOs) near and far never seem to disappoint when it comes to out-of-the-box marketing. Aliens, sheep, a cocktail-themed vending machine, and even…
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