Creativity During a Crisis

It’s a question that no destination marketing organization might ever imagine they’d be faced with: how do you inspire people to visit someday while also urging them to stay home for now? And yet, DMOs across the world have risen to the challenge. We agree with what Rosie Spinks of Skift recently…

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Updating Listings for Businesses Affected by COVID-19

This content was originally featured in a recent webinar, New Business Continuity Amenities in CRM. As we continue to monitor the ongoing situation around COVID-19, we are constantly evaluating how best to serve our clients during this time. In doing so, we have added four new core amenity fields…

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Marketing In Times of Uncertainty

This week on the Layover Live, we’re talking about how destination marketing organizations can navigate the uncharted waters of marketing during the COVID-19 public health crisis. While many unknowns remain, so do the tried-and-true tenets of marketing, principles that will serve as a guiding…

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State of DMO Search Series | Changing Website Domains

A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…

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