Simpleview seeks to foster inclusion & curate company culture

Diversity doesn’t look like anyone. It looks like everyone. — Karen Draper Creating a more diverse, equitable, and inclusive environment has always been important at Simpleview. Right in the middle of our core values is people — we choose to work with friendly, talented people who value diversity…

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Northern Ireland & Crowdriff take on UGC one post at a time

“Giant adventure” awaits in Northern Ireland. From cosy hotels, lodges, and world-class visitor attractions, to the award-winning food and drink scene, Northern Ireland is one destination that has all bases covered for an adventurous traveller. The destination marketing organisation (DMO), Tourism…

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Comic relief: the popularity and impact of Comic-Cons

Comic Conventions Today A stormtrooper, a Spider-Man, and a Harley Quinn walk into a bar … which means it must be Comic-Con season. The popularity of comic conventions, particularly San Diego’s, has skyrocketed since their inception in 1970. Comic-Cons offer a way to unify people of all walks of…

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Winning over influencers at their very own summer camp

Working with influencers is becoming a way of life for destination marketing organizations (DMOs) because the savvy creatives reach an audience that DMOs can’t quite penetrate. They also have built-in credibility with their audiences by curating content in their authentic brand voice. So when Flex &…

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