Maybe it's time... If your destination marketing organization (DMO) thought or hoped that TikTok was just a fad and didn’t need to be part of your social media content strategy, it’s time to admit: TikTok is more than just a fad. Half of Americans between the ages of 18-29 are on the platform, which…
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Let your heart be light... In our ongoing effort to showcase destination marketing organizations (DMOs) that are using TikTok as part of their social media strategy, we're bringing you a sample of some fun client TikToks. Great uses of the platform for the holidays include: Celebrating community…
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Simpleview will deliver CrowdRiff’s visual marketing platform as part of an end-to-end solution for travel and destination marketers TORONTO – July 9, 2020 – Simpleview, the global destination marketing industry’s leading provider of CRM, CMS and digital marketing services, and CrowdRiff, the…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Ten years ago the concept of user-generated content (UGC)…
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Did you know nearly half of the top-performing content marketing leaders today rely exclusively on user-generated content for all of their marketing efforts? UGC is a necessity in your digital marketing plan, and if you’re simply checking the box with a UGC widget on your homepage, you're missing…
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The blessing and curse of working in the travel industry is that you have endless amounts of images that inspire people to come to your destination. With billions of pictures floating around the web, however, it can be hard to narrow down which ones best illustrate what's special about your locale…
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Simpleview puts their hashtag where their mouth is with a UGC-promoted homemade meal contest. Simpleview’s family is full of smart workers and creative innovators, so it's no wonder that we know how to get artistic when it comes to promoting work/life balance, employee health and wellness, and our…
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What is UGC? If you are looking for a particular product or service, do you ever ask friends or family for brand recommendations? Many people do, and this particular type of information sharing has become a powerful marketing tool in recent years, thanks to the internet, social media, and…
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At this year's Simpleview Summit, we covered the six steps of the Digital Marketing Cycle in separate sessions. In the session, Step Two of the Digital Marketing Cycle: Create, we highlighted the ways that you can craft content guaranteed to both convert and inspire. We think that some of the…
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Are you late to the party? If by this point UGC is not featured in your digital marketing plan, you are late to the engagement bonanza and missing out on the best way to authentically engage with your target audience. We've all seen the stats-social media aggregators like CrowdRiff have been proven…
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