“Trend” can be a dirty word. A noisy, flitting, vapid distraction clamoring for attention while offering nothing of real substance or impact. But some trends present opportunities. They’re built on strong foundations and ripe with future implications. In the ever-shifting landscape of destination…
Read More
Destination marketers are always on the lookout for new tools to boost their productivity and enhance their creativity. The sad fact is we can’t add more hours to the day, but we can save time by using effective tools to streamline our work. We asked a few destination marketers to share their…
Read More
Maybe it's time... If your destination marketing organization (DMO) thought or hoped that TikTok was just a fad and didn’t need to be part of your social media content strategy, it’s time to admit: TikTok is more than just a fad. Half of Americans between the ages of 18-29 are on the platform, which…
Read More
Let your heart be light... In our ongoing effort to showcase destination marketing organizations (DMOs) that are using TikTok as part of their social media strategy, we're bringing you a sample of some fun client TikToks. Great uses of the platform for the holidays include: Celebrating community…
Read More
Simpleview will deliver CrowdRiff’s visual marketing platform as part of an end-to-end solution for travel and destination marketers TORONTO – July 9, 2020 – Simpleview, the global destination marketing industry’s leading provider of CRM, CMS and digital marketing services, and CrowdRiff, the…
Read More
In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Ten years ago the concept of user-generated content (UGC)…
Read More