Family-friendly vacations have always been a cornerstone of the tourism industry, but a new and niche type of traveler is shaping the future of this market: multi-generational families seeking nostalgic experiences. This trend is rapidly gaining traction, and destination marketing organizations…
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The solo travel market is booming with an increasing number of people choosing to explore the world on their own. This trend is particularly pronounced among women (but applies to all age groups), presenting a significant opportunity for destination marketing organizations (DMOs) to cater to this…
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A new generation is stepping into the spotlight of the travel industry: Generation Z. Between the rise of TikTok trends and travel influencers, Gen Z travelers are bringing fresh perspectives and unique preferences that are reshaping how destination marketing organizations (DMOs) communicate and…
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If you’ve seen a full solar eclipse — not a 50% eclipse, not a 90% eclipse, not a 99.95% eclipse … but a 100%-totality full solar eclipse — then you know that it’s one of the most spectacular things nature can show you. Enough people know by now that the April 2024 total eclipse that traveled from…
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Business travel is no longer just about going to conferences, sales meetings, and unlocking new networks. Corporate travelers increasingly want to extend their trips to experience a destination differently. Enter bleisure travel, a trend that blurs the lines between work and play to turn business…
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In an era where wanderlust meets the FOMO of seeing your favorite artists perform live, concert tourism has emerged as a vibrant niche in the travel industry — perhaps led by a certain beloved pop star and her 2023-2024 Eras Tour. According to Time magazine, Taylor Swift’s Eras Tour boasts the…
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Craft brew trails? Never heard of them. Mural tours? What are those? Just kidding, exploring craft breweries and appreciating local murals have become popular activities for travelers, and destination marketing organizations (DMOs) have done an excellent job creating trails and tours that highlight…
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You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4 (GA4)…
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According to the World Travel and Tourism Council, the LGBTQ+ segment accounts for 10% of tourists worldwide and approximately 16% of total travel spending, equating to more than $195 billion a year. LGBTQ+ tourists are thought to be more adventurous, like new experiences, travel more and spend…
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