Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Experience Columbus and its Diversity Apprenticeship Program. The destination marketing organization (DMO) launched a Diversity…
Read More
Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Tulsa Sports Commission and its song-filled success in winning the bid for the World Breaking Classic — an international breakdance…
Read More
Support. Promote. Commemorate. Celebrate. Honor. Recognize. Think of these six words as the backbone of Black History Month — a time used to focus on supporting, promoting, commemorating, celebrating, honoring, and recognizing the deep roots of Black culture in America. Destination marketing…
Read More
Lots of DMOs send newsletters to out-of-towners, but Annie Kelley writes one aimed at locals. Here, she shares why her weekly letter helps locals fall in love with their hometown. I was hired as communications manager for the Calhoun County Visitors Bureau in the fall of 2019. That winter, I…
Read More
Those of us in the destination marketing world understand tourism’s impact on local communities, but residents are only sometimes aware of how much they benefit from a strong tourism economy. It keeps their favorite restaurants open, their downtowns lively, and their neighbors employed. Many…
Read More
Destinations and destination marketing organizations (DMOs) evolve — that’s a given. Just how they evolve is unique to each. Still, if the results from our March 2022 Future of Tourism survey are any indication, a growing number of DMOs will be factoring sustainability into their…
Read More
“We’re more than just a pretty place. We’re 9,000 years of Indigenous culture. A home away from home for centuries of European immigrants. An emblem of pioneering spirit and a seat of industrial innovation … You may not know this version of the Indiana Dunes, but you will soon.” -…
Read More
San Diego is globally recognized for its laid-back vibes and friendly spirit. In continuing to build upon the destination's welcoming nature, the San Diego Tourism Authority (SDTA) launched an innovative program in 2022 designed to promote diversity, equity, and inclusion in the local tourism…
Read More
BARRY DRAPER Director of Partnership, Explore St. Louis Over the years, stakeholder or partner engagement has become less of a priority and more of an assumption. Claiming that everything we as destination marketing organizations (DMOs) enact is for the benefit of our destination and, thereby, our…
Read More
The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…
Read More