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Tag: Sports Tourism

Innovators & Influencers: Visit South Bend Mishawaka welcomes gamers and fans with new esports arena

By Eileen Connell on Feb. 23, 2022

Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit South Bend Mishawaka. The DMO’s mission includes positioning the destination to increase both the number of visitors and…

Destination Q&A: how two DMOs hit home runs in sports tourism

By Kasey Pooley on Feb. 01, 2022

Batter up! It's time to promote a local sporting event in your destination, but you are unsure where to start. Destination marketing organizations (DMOs) utilize many products and tools to market sporting events to travelers and locals, but just how should your destination use these products to hit…