Fun & (BIG) games: the Super Bowl’s supersized stats & impact

Everything about the Big Game is just that — BIG.

From the $7 million advertising spots to the raucous halftime shows and the ceaseless fanfare and impact of winning — the Super Bowl is a celebration, especially for the destination that hosts it.

In just the past 20 years, the host city's economic impact has doubled to more than $1 billion..

• Super Bowl XXXVII in San Diego, Califonia — $367 million 2004 (Sportcal)
• Super Bowl XLVIII in Staten Island, New York — $500-600 million 2014 (Forbes)
• Super Bowl LVIII in Las Vegas, Nevada — $1 billion, 2024 (Forbes)

That number peaked at $1.3 billion at the 2023 Super Bowl LVII in Phoenix, Arizona (Arizona Super Bowl LVII Host Committee). And that’s not the only shocking number … here are a few favorite fun facts from Super Bowls past, present, and future.

• Americans will spend $1.3 billion on beer on Super Bowl Sunday (Vision Monday)
• Tickets to the first Super Bowl in 1967 cost only $12 (Vision Monday) compared to costs between $6,875-$22,907 for the upcoming 2025 Super Bowl (Sporting News)
• Hotels in hosting cities commonly increase prices around the time of the event by as much as 300-400% (Techreport)
• 42% of at-home viewers tune in specifically for advertisements (Advocado)
• The winners' Vince Lombardi trophy weighs about seven pounds and is made by Tiffany & Co. at a reported cost of $50,000 (moneywise).
• Americans consume 1.25 billion chicken wings, 19.4 million pounds of chips, 139.4 million pounds of avocados, 2.8 million pounds of popcorn, and 2.5 million pounds of nuts during the game (Restaurantware).

Economic impact is the name of the game for DMOs — and another reason to celebrate the Super Bowl.