In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…
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With its game-changing enhancements, MINT+ has made fantastic strides to help you identify the best new meetings for your destination. The 140+ meetings destinations subscribing to MINT+ agree there is strength in numbers. Take a look:…
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It’s been an excellent year for destination marketing organizations (DMOs) that are subscribers to the Meetings Information Network (MINT+) database, which helps destinations prospect intelligently by using both historical data and information on future bookings. Over 140 destinations are now…
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In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…
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In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…
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Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…
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Have you ever asked your team, “Are we creating more work for ourselves by staying married to our current processes?” Explore St. Louis did, and we decided enough was enough. It was time to change. Change can be difficult, but after 20-plus years with a system that no longer served our needs and…
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Read time 3 min — With the RSVP module reaching the end of its lifecycle, destination marketing organizations (DMOs) will likely be pleased with the events management solution Simpleview offers — because it offers everything needed to produce quality events easily. Simpleview acquired Eventsforce…
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The ability of destination marketing organizations (DMOs) to effectively compete and grow can be enhanced by creating opportunities for in-depth dialogues with and feedback from key meeting marketers and event professionals who have comprehensive knowledge and understanding regarding industry…
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There’s no such thing as too much information for destination sales teams, and since launching Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. In this recent video, Christine…
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