Shimo says: it’s all about relationships

In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…

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'Professor Shimo' talks about the Sales Data Connection

In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…

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7 ways Eventsforce can help your DMO with events

Read time 3 min — With the RSVP module reaching the end of its lifecycle, destination marketing organizations (DMOs) will likely be pleased with the events management solution Simpleview offers — because it offers everything needed to produce quality events easily. Simpleview acquired Eventsforce…

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6 helpful CRM reports for DMO meetings sales teams

There’s no such thing as too much information for destination sales teams, and since launching Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. In this recent video, Christine…

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Comic relief: the popularity and impact of Comic-Cons

Comic Conventions Today A stormtrooper, a Spider-Man, and a Harley Quinn walk into a bar … which means it must be Comic-Con season. The popularity of comic conventions, particularly San Diego’s, has skyrocketed since their inception in 1970. Comic-Cons offer a way to unify people of all walks of…

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