COVID-19 has had an immense impact on the tourism industry. We’ve had to continually adapt to changes in budgets, travel behaviors, stakeholder needs and much more. The first week of this year has already shown to be unpredictable and volatile, but as destination marketers look to the remainder of…
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Throughout the pandemic, we have showcased dozens of DMOs who have been creatively reaching their audiences across search, content marketing, social media, email and paid media. Social media and search are both effective and efficient paid media channels to reach target audiences. One DMO that has…
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Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…
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We are eight months into the pandemic and the holiday season is nearly upon us. As we prepare for the upcoming season, it’s important that we use data and insights to help guide our marketing strategy. The holiday shopping season will look different this year, but it still looks to be a season of…
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The COVID-19 pandemic may be one of the worst crises in living memory for many of us, and you’d be hard pressed to find an industry as hard hit as travel. But it is without question that the travel and tourism industry has done one thing really well — that is, it has banded together, and in some…
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One of the most important things we can do as marketers during COVID-19 is to stay connected to our audiences. We do so in many ways and across multiple channels, including our website, social media and email marketing. But, it’s not enough to just post content if we hope to keep our audience…
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Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…
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While a full recovery is going to take time — and it certainly won’t be easy for the tourism industry — consider using this challenging time as an opportunity to shift some of your marketing strategies and focus on connecting with your audiences. As people practice social distancing, they are…
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