Why Decarbonization Will Disrupt the Future of Travel

Future of Tourism Series | Guest Blog By Rodney Payne For travel, decarbonization will be at least as disruptive as was the internet. The world is finally turning toward the climate crisis with coalitions, technologies, policies and economic incentives that are needed to coordinate the…

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Authentic LGBTQ Destination Development

Future of Tourism Series | Guest Blog By Greg DeShields Cheerfully, travel and tourism is on the road to recovery! According to the latest Longwoods International tracking study of American travelers, 87% now have travel plans in the next six months — the highest level since early March…

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Keeping Our Eyes Forward

Future of Tourism Series | Guest Blog By Michael Crockatt Lately, I have been half-jokingly using a corny line about celebrating a full year of everyone making wrong predictions about the COVID-19 pandemic. At the very least, there’s a lesson we have learned from those mistakes. Let’s stop making…

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Building Destination Brand Love featuring Michael Nagy

In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. Flashback to Rio, March 2020: In a market where…

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The Next DEI Frontier: Destination Marketing Boards

Future of Tourism Series | Guest Blog By Bill Geist Diversity, equity and inclusion. We’ve been talking about the topic for years, but it took the events of the summer of 2020 to shake many in the destination marketing world to become intentional about making this concept more than an aspiration…

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What is a Digital Footprint?

You may have heard the term “digital footprint” thrown around recently. We’ve talked about it on the Future of Tourism podcast, and in reference to one of our newest offerings, the Digital Influence Report (more on that later). But you may be asking yourself, what exactly is a digital footprint…

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Redefining Recovery: Be a SPOKE

Future of Tourism Series | Guest Blog By Patti Balsillie I have resided in Canada’s north for over 30 years of my young life, passionately investing in tourism, the visitor economy, travel, adventure and exploring. In my work and volunteer life for the North and Canada, I have long championed…

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