Before adopting CrowdRiff, Discover DuPage faced challenges finding enough high-quality images that accurately portrayed its destination. Like many other destination marketing organizations (DMOs), it relied on photos supplied by their partners, which were often outdated and not truly reflective of…
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Marketing is an ongoing battle for consumers' attention. We’re inundated with content and marketing messages daily, especially via email marketing. Although your subscribers have signed up to receive communication specifically from your destination, those subscribers have likely signed up to receive…
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I recently came across an article published by a trusted and leading source for user experience (UX) research, Nielsen Norman Group, that talks about consistency vs. innovation in UX design. Beyond designing new websites, these practices are general guiding principles that Simpleview follows when…
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Destination marketing organizations (DMOs) are pros when it comes to promoting things to do, places to stay, and event venues — but when it comes to sharing their accessibility options (or lack of), some aren’t sure where to begin. Here are six easy steps to create an accessible action plan that…
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You’ll have “heart eyes” for these destinations after just one visit to their new Simpleview CMS website. Catch glimmering waves, rustic adventures, and nights on the town, all displayed uniquely through creative design — matching their destination marketing organization’s (DMO’s) identity to its…
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The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…
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If you want travelers to dream of sending postcards from your picture-perfect destination, these websites, designed by Simpleview, will be your wanderlust inspiration. It’s a new year, and 17 destination marketing organizations (DMOs) are already calling Simpleview CMS their website’s new home…
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Heads up: you’ll want to add these destination websites to your bookmarked list! From beach hotspots to mountain filled-locations, these destination marketing organizations (DMOs) are basking in the gleam of shiny new Simpleview CMS sites. 14 websites were launched since September, but here are a…
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As travelers scour the web in search of their next destination, they are sure to come across some amazing new Simpleview CMS sites. Destination marketing organizations (DMOs) from around the world have taken the stage with a brand new website summer of 2022. Simpleview has launched 17 websites in…
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Not to be too up “font ”… but we're just your “type!” Did our flirty pun get your attention? Good. Now, let’s talk about design. There’s no hiding it: design is powerful. For destination marketing organizations (DMOs), a website is the representation of the destination — a bad website design is like…
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